Russian retail chains: list, rating

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

The modern market is developing along the path of enlargement: small retail outlets are disappearing under the pressure of well-known networks that provide a greater range both in assortment and in price. Their logos are known in almost every corner of Russia, advertising constantly flashes on central television channels, popular stars are happy to become part of their PR campaigns - giant retail chains are everywhere. Which of them are the most significant in the market today, are on the highest lines of the popularity rating?

Magnet

In 1994, Magnit was only a small company selling household chemicals, and by the end of the 90s, the store was already starting to sell food products. In total, the Russian trading network has been functioning for more than 23 years. During this time, she has repeatedly received international prizes and awards.

"Magnet" works in several directions:

• Mass-market stores with the necessary goods "at home" (more than 12 thousand points across the country).
• Large hypermarkets with extended product lines, including high-end brands (243 stores).
• "Magnet Family" - supermarkets with an emphasis on fresh products or homemade ready mealskitchens (more than 200 outlets).
• "Magnit Cosmetic" - sale of various household chemicals and cosmetics (3774 stores operate in Russia).

Dixie

Moscow grocery store-discounter, launched in 1992. By today, it has become a real trading network in Russia - more than 2,500 stores are open throughout the country, about 700 settlements are provided with quality products and household goods every day.

Dixy does not stand still: in 2017, the first distribution center was opened, and the trademarks developed by the company "D", "First Business" are actively promoted.

The network is developing in terms of socially useful initiatives: playgrounds are being built next to stores, squares are being laid out in the settlements of presence, and environmental programs are being actively implemented (collection of waste paper, used batteries, transition to degradable packaging, recycling of cardboard and film and more).

Metro

Metro is a trading network that was not founded in Russia, but came to us from Germany. The company started operating there in 1964. During this time, the company has grown in many foreign countries, including in our country (which became the 21st host state).

Metro's main specialization is wholesale trade for representatives of medium and small businesses. The main clients are: hotels, restaurants, retail firms, various organizations that can confirm the status of a legal entity.

ExactlyDue to the fact that large purchases are made, and more than 35 thousand items are in stock, Metro is one of the most popular sellers, although it does not contact the average buyer.

M. Video

M. Video is a Russian federal retail chain that sells electronics and home appliances. The company started its activity in 1993. To date, more than 400 stores have been opened throughout the country.

An interesting fact is that each store meets the same requirements: the sales area must be from 1500 to 1800 m2.

In addition to direct sales, customers can also get acquainted with the online store. On the basis of the network, there is a service department that will come to the rescue in case of equipment breakdown.

Auchan

A well-known trading network in Russia, which also has its roots far beyond the borders of the country. In 1961, the first Auchan store opened in France, founded by Gerard Mulier.

In 2002, the first store of this company was opened in Russia. Since then, every year is marked by the entry into new territories.

One of the features of the network is the system of payment for goods, which is unusual for many Russians. The goal of the company is the complete trust of customers, so the receipt of money is not carried out by a cashier, but by a special terminal.

Tape

Lenta is a large retail chain in Russia, whose rating is high both among ordinary buyers and legal entities.

The first store-warehouse was opened in 1993, the work was carried out mainly with wholesalebuyers. Gradually, the management came to understand that it is necessary to establish a network of hypermarkets, in which the emphasis will be on low prices for consumer goods.

At the moment, more than 300 points of sale are open throughout the country, more than 40 thousand people work in the company's staff.

Leroy Merlin

The list of Russian retail chains with a high rating among buyers includes not only sellers of products, industrial goods and equipment, but also representatives of the construction industry.

Leroy Merlin is a French company founded in 1923. Even then, the main field of activity was chosen: finishing and building materials, tools, plumbing - everything for home improvement, apartments, gardens and cottages.

In 2004, the distribution network entered Russia, now there are 75 hypermarkets in 39 cities of the country.

Okay

In 2002, the first store of the Russian retail chain "OK" was opened in St. Petersburg.

Every supermarket is a retail outlet for food products, household chemicals, home textiles and much more. In 2005, the company began expanding federally and now has over 110 stores nationwide.

Basic principles of the trading network:

1. Affordability.
2. High quality products.
3. Development of own production.
4. Constant expansion of the range.
5. Professional service.
6. Search for new sales channels.
7. Permanent events andloy alty card promotions.

X5 RetailGroup

The rating of Russian retail chains continues X5 Retail Group is a whole group of well-known brands operating in the retail sector.

The main geography of location is the European part of Russia.

Brands included in the company: Perekrestok, Karusel, Pyaterochka.

Crossroads was the group's first store, opened in 1995. In 1999, a new brand, Pyaterochka, was founded under the leadership of the company.

In total, X5 Retail Group already has more than 12,000 points of sale.

DNS

In 1998, another "digital" trade network of Russia was founded - DNS.

More than 1,450 stores in 540 cities around the country sell household, computer and digital equipment.

It all started with computers, but it soon became clear that expansion was needed, so the range of outlets would suit a housewife, a young student, and a pensioner.

For those who encounter technical problems, the service works. In general, customer service is carried out by more than 15 thousand employees of the company.

The list of Russian retail chains can be continued with other well-known representatives, however, it can be said for sure that it will be very difficult for those entrepreneurs who want to enter the leading group, since the annual revenues of each of the established competitors are measured in trillions of rubles.