2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
A category manager is a specialist responsible for maintaining and implementing a product policy that meets the company's goals. On the site of work, which he owns, the manager can dispose, manage and control the process of distribution of goods. The category manager should also improve the profitability of a unit that does not have demand. His duties in this case are the use of any convincing measures (from an advertising campaign to a promotion and a bonus system).
This profession borders on many sectors of the economy - from marketing to logistics (in their broadest sense). A category manager must combine the responsibilities of both a marketer and a merchandiser, which determines his functionality in the enterprise mechanism.
Also, a specialist in this field is the main person who forms the assortment of the outlet. It is the duty of the category manager to choose the right product, to find the required product among a large number of manufacturers, to develop and maintain a favorable pricing policy. Responsibilities require from him the presence of resourcefulness, ingenuity, creativity - qualities,originally present in the mind. The performance of managerial functions implies that a specialist has deep knowledge and practical skills in trading.
Let's consider what functional duties, tasks, rights and responsibilities are contained in the job description of a category manager. Let's omit the general provisions that deal with the conditions of employment and the place of the employee in the structure of the enterprise.
Tasks
1. Organization of the supply of goods without interruption.
2. Achievement of planned turnover and profit.
Commitments
1. Drawing up an assortment matrix.
2. Search for suppliers, conclusion of contracts with them and control over obligations.
3. Formation of orders based on sales reports.
4. Control over the timely receipt of goods.
5. Providing retail outlets with a full range.
6. Determination of minimum and maximum balances.
7. Control over the display of goods at the point of sale.
8. Familiarization with the results of audits and making proposals for eliminating surpluses, shortages, regrading.
9. Control over the compliance of the goods with the current GOST and TU.
10. Providing warehouse and logistics workers with information on the rules of transportation and storage (if necessary).
11. Formation and approval of the margin, approval of changes in retail prices.
12. Control over the performance of the functions of accountable specialists.
13. Participation in the planning of turnover and profit indicators.
14. Demand analysis.
15. Studying the activities of competitors.
16. Sales analysis.
17. Providing reports on time and in the required form.
18. Fulfilling the orders of the leadership.
Let's take a look at what a category manager is en titled to.
1. Making decisions without going beyond the limits of one's competence.
2. Familiarization with management decisions regarding its activities.
3. Making suggestions to improve the efficiency of the trading process.
4. Requests from specialists for information and documents necessary for work.
Finally, consider the points that indicate what the category manager is responsible for.
1. Ignoring the duties of the position.
2. Causing materially assessed damage.
3. Disclosure of commercial information relating to the employing enterprise.
The category manager job description states that violation of any of its clauses can lead to disciplinary action or dismissal.
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