Maxim Nogotkov - biography and personal life of a businessman

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Today we will get acquainted with the biography of an entrepreneur who has become the idol of many Russians, including those who are not directly related to business. The fact is that Maxim Nogotkov is a rare example of a person who realized himself "from scratch", having no "connections and acquaintances" at the level of the highest echelons of power and not owning access to oil wells. He started out selling pirated software, went on to sell electronics, and then went into banking. Having become a significant figure in society, he began to realize himself as the leader of socially significant initiatives, as a participant in the political process. Nogotkov, which is important, is an adherent of family values. His personality is a combination of experience, success and constructive beginnings.

Enterprising Goodboy

Nogotkov Maxim Yurievich - Muscovite, born in 1977. His first type of income was the sale of copies of programs for the BK-0010 computer. At that time, the future businessman was in the ninth grade and quite successfully - with fours and fives. The revenue from sales of programs was small, but allowed Maxim to significantly increase his well-being compared to his peers.

Nogotkov was generally a fan of computer technology: he programmed, attended youth courses in computer science at the House of Pioneers. After graduating from school (in 1993), Nogotkov entered the Moscow State Technical University. Bauman. He studied there for two courses and decided to go on academic leave without passing the last remaining exam. At first, Maxim planned to return to school in six months, but he was lured by the prospect of starting his own business.

First steps in business

In 1995, Maxim decides to leave the university, preferring entrepreneurial activity to student life. He began to sell phones with caller ID, opening the company "Maxus". The company's turnover reached 10 thousand dollars a month, and Nogotkov earned his first million dollars in 1997, when he was 20 years old. In the same year, he goes to study at the Moscow School of Business MIRBIS. In 2004, Nogotkov transforms Maxus into a group of companies under a new brand, Svyaznoy, and becomes its president.

Maxim connects his new business with the sale of mobile phones, as the demand for stationary devices, according to the entrepreneur, has fallen. For the market, the Svyaznoy brand was no longer new at that time: Maxim Nogotkov opened the first salons with this name back in 2002. The new business was designed to compete with Euroset, which had been operating in the mobile phone sales segment for several years.

Expanding horizons

In 2008, Maxim begins cooperation with the KIT Finance bank. The plans included the deployment of a network of supermarkets for the provision of financial services,but it was not possible to realize the plan due to the impending economic crisis. However, the businessman decided to respond to the situation "asymmetrically" by personally engaging in banking activities. In 2010, the Svyaznoy group of companies includes Promtorgbank. In 2011, Nogotkov created a new trading business - an online consumer electronics store under the Enter brand.

It is noteworthy that the entrepreneur won the right to sell products under the Apple brand without using intermediary channels. Nogotkov also has a “non-core” business - the Pandora chain of jewelry stores. Despite the large number of projects related to entrepreneurship, Maxim in various interviews repeatedly noted the low importance of the monetary factor for himself personally: having earned that very million by the age of 20, he got the opportunity to buy everything in accordance with an adequate level of consumption.

Business is not without politics

The biography of Maxim Nogotkov includes social and political activities. In the presidential elections in Russia in 2012, the businessman worked in the team of Mikhail Prokhorov as a trustee. Nogotkov also took part in public life, opening the Nikola-Lenivets art park in the village of the same name. The entrepreneur met people from there in 2007, and then came to this place many times. Subsequently, he began to support the Archstoyanie art festival, on the basis of which it is planned to create the ArchPolis site. Maxim's personal competence is the strategic development of this project. Businessman sees a hugepotential in Russian architects, artists and designers. The entrepreneur plans to create projects related to the development of the e-democracy institute. In 2012, he invested $1 million in the Yopolis (your police) project, a site where citizens can raise their concerns about the development of the city, send ideas to the authorities, and propose improvements to the work of administrative structures.

At the top peaks

In 2008, the entrepreneur joined the senior management group of KIT Finance and took the position of chief managing director. He was in charge of control over the retail direction of the Bank's work. Now this structure is a key one in the development strategy of KIT Finance, which is due to the rapid growth of this market segment. In his current position, Maxim Nogotkov creates a network related to the sale of financial services. Among the most important tasks is to expand the range of banking products and improve sales channels.

Priority will be given to the development of cooperation programs with partners, which will allow for a more dynamic expansion of the network. An agreement was signed between the Svyaznoy group of companies and KIT Finance on a project in the lending segment. A new banking product has appeared on the market, including the sale of plastic cards, the issuance of consumer loans and other services. As part of this project, investments in the amount of $80 million are planned.

Achieving a lot

Having taken undeniably high positions in the business and management structures of large corporations, he could notcalm down such an active person as Maxim Nogotkov. The biography of the entrepreneur, in addition to the fact that at 20 he became a dollar millionaire, includes a number of other noteworthy information. In 2006, he was included in the list of 33 most successful men under 33 (according to the Finance business magazine). At the time of this rating, Maxim's fortune was estimated at $500 million. In 2010, Nogotkov became the winner of the "Entrepreneur of the Year" competition, which was organized by the largest audit corporation Ernst & Young. In 2013, the businessman's fortune was estimated at $1.3 billion (according to the Forbes.ru portal). A lot of materials have been created in the media about Maxim Nogotkov and the success of his business, including various videos.

Family man

Maxim Nogotkov comes from a simple family. His father is an engineer, his mother is a doctor. The sister works in the "family" company - "Svyaznoy". The entrepreneur is married to Maria Hayward, who lived in England for a long time and owned a business related to tourism. Maxim Nogotkov's wife opened the Oldich Dress&Drink store in 2012. It sells vintage clothes, interior items and other things. This type of business is very different from those owned by Maxim Nogotkov. Photos of goods unusual for Russia lure visitors from the windows.

The main idea of this institution is to abandon the theme of retro-style of the Soviet era. Maria likes to emphasize that the store promotes the English style and, in principle, should not be similar to anything Russian. TargetThe business woman sees the audience of clients as expats - citizens of far abroad countries who live and work in Moscow. The main language of communication with store guests, including online correspondence, is English. Maxim and Maria have three sons. The businessman dreams that his children would not emigrate outside of Russia.

Principal rival

In the Russian business environment, there was an unspoken confrontation between the leading brands in the mobile device segment - Svyaznoy and Euroset. Experts note a big difference in the business philosophy of the founders of both companies - Maxim Nogotkov and Evgeny Chichvarkin. The first, for example, was a supporter of good relations with suppliers of mobile devices, the second was famous for a different approach, which is why manufacturers often refused to conclude contracts with Euroset.

A number of vendors rejoiced at the emergence of Svyaznoy as a competitor to the Chichvarkin brand. Nogotkov never violated the contract, and the discipline of Euroset was not of a high level financially. According to many market players, Maxim was noticeably more polite than Evgeny, he could speak English fluently. Chichvarkin called competitors "compliant", while he preferred to determine the policy of prices and assortment in communication with vendors.

From the mouth of a hero

Nogotkov's business philosophy is a storehouse of useful guidance for young entrepreneurs. Maxim believes, for example, that the secret of success is to find people with the right motivation and put them in the right jobs. Ability to interactaccording to Nogotkov, with people is more important than any technology. There is no category of mistakes in the philosophy of a businessman. He believes that there is only a problem of choice and a certain development of events. Maxim Nogotkov is sure that he has not made a single mistake in business.

At the same time, the businessman likes to emphasize that most of his projects arose by chance as a result of individual meetings and conversations. Each person, according to Nogotkov, has strengths and weaknesses. Trying to find someone who is good in all respects, the entrepreneur believes, is impossible. He selects people in his team with the expectation that two different people can compensate for each other's shortcomings.