How to open a nail salon from scratch: documents, premises, equipment, staff

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

In our country, quite a lot of people are thinking about starting their own business. But at the very beginning, the question arises of which niche is better to choose in order to receive a stable good income. The beauty industry promises good prospects for aspiring entrepreneurs. This is due to a number of reasons. Firstly, the business does not require significant capital investments, secondly, it is very easy to manage and scale it, and thirdly, it can bring considerable profit. However, like any other niche, a beauty salon has many nuances that you need to consider when opening it. As practice shows, most beginners make the same mistakes, as a result of which things do not go well, and the enterprise has to be closed after only a couple of years after the start of work. Let's take a closer look at how to open a nail salon from scratch so that it fully justifies the investment and constantly brings a stable income.

Where to start?

This aspect should be given special attention. First of all, you should develop a business plan for a nail salon. A carefully designed algorithm of actions will minimize the associated risks and quickly reach the breakeven level. Planning consists of the following aspects:

• assessment of the level of competition in your city;
• determination of the range of services provided;
• search for the best place for the salon;
• calculation of financial indicators;
• identify potential customer base.

Next, we will talk in more detail about each item and find out how to do everything right, as well as what equipment and furniture for a nail salon will be needed for normal operation. By strictly following the given instructions, as well as adhering to the basic tips and recommendations, you can not only open a successful salon, but also build a real profitable empire in the fashion industry.

Services Provided

When drawing up a business plan for a nail salon, you must first decide what exactly you will do. This direction is good because the range of services provided can be simply huge. For example, many modern establishments do the following:

• classic manicure;
• manicure with a special grinder;
• artificial lengthening and nail correction;
• nail design;
• art painting;
• strengthening the nail plate;
• nail polishing;
• treatment procedures;
• nail modeling;
• paraffin hand mask;
• pedicure;
• processing of fingers and feet;
• healing baths.

Besides this, you can also open a manicure shop at the salon, which will generate a significant share of the profits. But you must understand: the wider the area of \u200b\u200byour activity, the more capital investments will be needed to start. Therefore, when developing a business plan, you should realistically assess your financial capabilities, and not be guided by desires alone.

Identifying potential customers

So what do you need to know about this? If you are an aspiring entrepreneur who does not have any business experience and does not know how to open a nail salon from scratch, then you need to take project planning very seriously. After defining the core range of services, you must identify the categories of people who may be potentially interested in them. There will be no problems with a shortage of consumers, since every year more and more not only women, but also men begin to monitor their appearance and follow the latest fashion trends, so they regularly visit beauty salons. However, the fair sex will still act as the main generator of profit. Statistics show that potential customers are:

• housewives;
• young mothers;
• business woman.

It is these representatives that you should focus on during theadvertising campaign. Young mothers and business women are very busy (some with their children, others with business meetings), so they simply do not have time for themselves. And housewives, as a rule, have a good level of income and prefer to trust their nails to professionals.

Business registration

Let's take a closer look at this aspect. So, how to open a nail salon from scratch? If you have carefully planned everything and determined the key points for yourself, you can begin to resolve the legal aspects. You will need to register with the tax office as an individual entrepreneur. This process is quite simple and will not take much time. You must contact the nearest branch of the state body at the place of registration, write an application and pay a fee. You need to have your passport and TIN with you. Next, you need to register with the Pension Fund. The application process will take approximately one week.

Also, you must decide which taxation system you will work with. If you want to keep 1 salon and your potential net profit for the year will not exceed 900,000 rubles, then the ideal option is UTII. With it, it is much easier to keep accounts, and deductions to the state budget will be less. If you plan to expand in the future, it is better to file a patent right away. In this case, you will have to contact Rospotrebnadzor, to which you need to provide the following package of documents:

• statement of the established form;
• passport of a citizen of the Russian Federation;
• IP registration certificate;
• document on the registration of the cash register in the tax office;
• rental agreement;
• an agreement with public utilities for the removal and disposal of garbage.

As for the registration of a legal entity, it makes sense only in the case of opening a network of nail salons. The most common form of business is LLC. But, according to experienced entrepreneurs, it is better to start with an individual entrepreneur. This way you will be able to gain the necessary knowledge and skills to manage the company, after which you will already make plans for further expansion.

Materials

The next step is the purchase of equipment for a nail salon. What do you need to know about it? Many novice entrepreneurs do not pay due attention to this aspect. They want to save money on opening, so they buy cheap appliances and supplies, which is a very big mistake. It is better to buy immediately high-quality and reliable equipment with great functionality. So not only the masters will have time to do more work, but their quality will also be much higher, so customers will be satisfied with everything, and therefore they will come to you next time. To provide bass services, you will need the following:

• set of manicure tools;
• ultraviolet nail extension device;
• professional manicure machine;
• sterilizer;
• fraser with setnozzles;
• paraffin bath;
• manicure lamp;
• foot baths;
• arm pads.

In addition to equipment and tools, you will also need to periodically purchase consumables. The must-have list includes the following:

• paper towels;
• rubber or disposable gloves;
• varnishes and products for their removal;
• acrylic;
• creams and gels;
• paraffin;
• false nails;
• tips.

It is worth noting that all tools and equipment, as well as consumables, must have quality and conformity certificates confirming their safety for he alth. In the absence of this documentation, you may be fined if checked by SES employees.

Particular attention should be paid to the purchase of furniture for the nail salon. It must meet the following requirements:

• The height of manicure tables must be at least 70 centimeters;
• their surface should be made of moisture resistant and durable materials;
• each table must be equipped with a hood;
• pedicure chairs should be able to adjust the height and level of the backrest.

When opening a nail salon, you should also take care of the maximum level of comfort for visitors. Indoors, a separate area should be provided with soft sofas and coffee tables, as well as a hanger or wardrobe for outerwear. An excellent solution would be to install an audio system or,if finances permit, a large plasma screen so that people can enjoy watching their favorite movie or TV show while waiting in line.

Location Requirements

This aspect should be given special attention at the stage of drawing up a business plan. For people opening a nail salon, renting a space is the best option, as it is the least expensive. It is very important to choose the right place where you will be. According to experts, the best location is:

• in the city center;
• in large shopping and entertainment centers;
• close to business centers;
• in sleeping areas;
• close to hairdressers.

When looking for a suitable room, you must be guided by the basic requirements and norms of the sanitary and epidemiological service. The salon should be conditionally divided into the following zones:

• workroom;
• waiting area;
• utility room;
• bathroom;
• staff lounge.

Among the general requirements, it is worth highlighting the following: the workplace of a manicurist must occupy at least 6 square meters. It is also necessary to have good electrical wiring, heating and air conditioning, water supply and sewerage. There should be a sink in the working room for washing hands and processing tools. If all this is not done, then Rospotrebnadzor and the fire department will not allow you to work.

Name for the salon

A bright and attractive sign should be hung at the entrance, which will attract the attention of people passing by. You should also come up with a good name for a nail salon. On the one hand, it should be sonorous so that potential customers immediately understand what kind of institution is in front of them, and on the other hand, it should be easy for them to remember. Among the most suitable are the following:

• "Manicure Land".
• "MANICURIA".
• "Golden Pens".
• "Nail art studio".
• "Stylish fingers".
• "Manicure world".

These are just examples so you can get an idea of what I'm talking about. You can name your salon whatever your heart desires. There are no strict guidelines for this. The main thing is that customers can easily remember you and recommend you to their friends.

Staff

Employees are the face of any company, regardless of the type of activity, so they must have a high level of qualification. For the normal and continuous operation of the beauty salon, you will need to hire the following staff:

• administrator;
• manicure and pedicure masters;
• accountant;
• cleaning lady.

Because employees will be working directly with people, you must take interviews very seriously. This is especially true for nail technicians. They must meet the following criteria:

• have an appropriate education;
• certificates are welcome;
• politeness;
• well delivered speech;
• stress resistance;
• good and neat appearance.

You shouldn't save too much on wages though. You must understand that good and highly qualified personnel will not work for a penny, but they will more than recoup their salary.

Financial planning

This is the first thing to look into. Every novice entrepreneur is interested in the question of how much it costs to open a nail salon from scratch. It is very difficult to answer it unambiguously, since the exact figures vary greatly in different regions of the country. But on average, the estimated costs will be as follows:

• registration of permits - 20,000 rubles;
• room rental - 80,000 rubles;
• repair - 50,000 rubles;
• manufacture of a sign - 30,000 rubles;
• purchase of equipment and furniture - 500,000 rubles;
• purchase of the first batch of consumables - 40,000 rubles;
• advertising - RUB 15,000

Thus, when opening a beauty salon, you can meet 750,000 rubles. And here, probably, everyone will have a question about how profitable this type of business is. According to experienced entrepreneurs, one average nail salon can bring up to 200,000 rubles of net profit per month. Of this amount, wages will go from 40 to 60 percent. Based on this, you will have from 70 to 100 thousand rubles left, so reaching the breakeven levelwill take about 7-8 months, which is very good.

Marketing

As you know, advertising is the engine of trade, so after opening the salon you will have to seriously deal with it. Only with a well-thought-out marketing plan can you expect to receive the maximum allowable profit. On the opening day, the following activities will be good:

• launch ads on local radio and social media;
• shortly before the scheduled date, distribute leaflets to sweat boxes and hand out flyers in public places;
• launch various interesting promotions and issue discount cards to everyone who came to the opening.

But the best advertising is your customers, so you should strive to provide a quality service. Constantly work on improving the service and raising the skill level of the craftsmen.

Starting a ready-made business

Implementing a project from scratch is a rather troublesome, time-consuming and costly process, which is why many entrepreneurs advise opening a nail salon franchise. By purchasing the rights to use the brand, you get:

• fully streamlined business process;
• technical and information support;
• free staff training;
• help to open;
• advertising support.

Today there is a fairly large selection of nail salon franchises on the market, so there is plenty to choose from. According to experts, some of the best are the following:

• "Network of Lena Lenina's manicure studio";
• Studio Star Beauty;
• "Fingers";
• "Silk".

The above franchises are attractive because they combine a relatively low cost, by modern standards, a quick payback and good conditions.

Potential risks

When drawing up a business plan, you must realistically assess all the pitfalls that you will encounter in the process. The main risks are:

• high level of competition in your city;
• fall in purchasing power;
• price cuts by competitors;
• low qualification of service personnel.

Fortunately, almost all of these risks are manageable. With a sound business plan in place, you will be prepared for various unforeseen situations and will be able to take all necessary measures in a timely manner. As for seasonality, the beauty industry is not subject to fluctuations, and the demand for various kinds of services is kept at a high level throughout the year.

Conclusion

This article described in detail how to open a nail salon from scratch. As you can see, this is a very promising niche for financial investments. But in order to firmly gain a foothold in the market and compete with dignity, you must not only think over the pricing policy well, but also be responsible for the quality of the services provided, so that each client is satisfied and wants to return to you again. Follow the instructions and recommendations presented in this article, and you will certainly succeed.