Marketing manager: job description, education and working conditions

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

The job description of a marketing manager includes many responsibilities, including the control, organization and planning of events aimed at promoting the company and its products. This vacancy is in demand not only in large, but also in small organizations. Let's find out more about who marketing managers are and what they do.

Features of the profession

So, first of all, you should understand that a marketing manager is engaged in a whole range of different tasks, from printing business cards to the implementation of large-scale projects with the involvement of third-party specialists. However, all functions of a specialist have a common goal - to attract and then retain customers. This specialist also researches the market to assess the level of competition, as well as the volume of demand for certainother goods and services.

Features of work and job description of a marketing manager depend on the company in which he works. In large corporations, you have to solve similar problems, in some cases even manage an entire department of employees. In small organizations, the specialist actually turns into a universal employee who completely and completely controls the marketing activities of the company. You need to understand that a marketing manager is more of a manager who attracts third-party specialists to perform various tasks and coordinates their activities. At the same time, he is not personally involved in the direct implementation of creative tasks.

Relevance

The situation in today's market is such that competition among various companies is going through the roof. Consumers have become spoiled and can choose the best conditions for themselves. Not every enterprise in such conditions can stay afloat without attracting a professional marketer to its own team.

This specialist studies the needs of potential buyers and then uses the information received to develop the company's advertising strategy. Such a thorough approach to promoting products will certainly bear fruit in the form of achieving concrete results and tasks set by the management.

Suitable for?

The job description of a marketing manager includes many diverse responsibilities. That's whythe profession is suitable for specialists who are keen not only on the economic side of the issue, but also on psychological nuances. After all, you will have to work not only with the market, but also with consumers. That is why it will be useful to know the features and motives of their behavior.

In addition, the vacancy will be of interest to those who have high intelligence and a well-developed memory, are able to work with large amounts of information, and are active. Also, potential employers appreciate the presence of leadership qualities. After all, the manager differs from the usual marketer in that he is assigned a considerable number of managerial tasks. In some companies, you have to supervise other employees, coordinate the work of external specialists involved in short-term projects, etc. That is why having leadership qualities is considered an additional advantage.

Not suitable for whom?

To potential applicants who possess the above qualities, the job description of a marketing and sales manager will not seem unnecessarily complicated. Conversely, those who do not have organizational skills may not be able to cope with the responsibilities assigned by management.

Working conditions

You need to understand that in fact the work of a marketing manager does not begin from the moment the product actually goes on sale, but much earlier. Even before the start of production, this specialist analyzes the market, reveals the level of demand, competition and other factors thatfurther may affect the profit of the enterprise.

The main responsibilities in accordance with the job description of a marketing manager are the organization and control of the advertising activities of the enterprise. In small companies, the entire cycle of such work is performed by a single specialist. However, there are gigantic holdings and corporations on the market, in which one person is simply not able to cover the entire spectrum of such work. That is why a whole department, which includes narrower specialists, can work on solving the tasks set by the management.

For example, a marketing economist deals exclusively with pricing issues, taking into account the cost of production, the level of demand from the consumer market, as well as the pricing policy of competitors.

The brand manager has the highest position in the department compared to other hired professionals. However, this imposes a certain responsibility. The range of work performed by him is somewhat wider. The job description of the brand manager of the marketing department includes the need to plan promotions, develop strategies designed to increase not only profits, but also company awareness in the market, as well as a set of other events important for promotion.

Where to work?

Marketing managers are mainly in demand in companies engaged in manufacturing and trade. Moreover, the scale of organizations, in principle, does not matter. Vacancies for such specialistsprovided for in the staff of both large holdings and medium-sized organizations.

Another prospect for those who are not intimidated by the job description of an Internet marketing manager is the possibility of employment in an outsourcing agency. Such companies are approached by those who cannot afford to keep their own specialist in the state, but at the same time need promotion. In this case, the marketing agency is entirely focused on the implementation of advertising services, so the manager works surrounded by colleagues, which has its advantages. This implies a constant exchange of professional information and experience, as well as the ability to quickly solve the tasks set by clients, acting together, and not separately.

Average salary

It is worth noting that the spread of salaries for the vacancy "marketing manager" is very wide. Much depends on the location of the employer. In this case, specialists from the capital can count on higher wages for their own work than their counterparts who perform the duties of a manager in other regions.

In the capital, the salary ranges from thirty-five to one hundred and twenty thousand rubles on average. There are vacancies for marketing managers, where they offer higher wages. In the regions of Russia, employers' offers are more modest. A specialist who follows the job description of the manager of the sales and marketing department can count on an income of twenty to one hundred thousand rubles.

Education

For future professionals, there are options for studying at various educational institutions, including:

• universities;
• colleges;
• courses.

A future marketing manager must have a considerable amount of practical skills. Be able to research the market, manage brand reputation, etc. That is why for a specialist in the above position, as a rule, formal education and a diploma are not enough. All theoretical knowledge must be supported by real practice. That is why it is necessary not only to know the job description of a marketing department manager in theory, but also to constantly improve in the chosen area. For example, attend additional courses. This will allow you to remain a sought-after specialist and count on appropriate decent remuneration from employers.

Job Description

This is almost the main document that a specialist should read when taking office. It is worth noting that there are no universal instructions. Each company may have different nuances. That is why you should not neglect to familiarize yourself with the above document. Such a thorough approach to work will not only increase your credibility in the eyes of management, but will also allow you to avoid conflicts in the future.

Let's find out what the main responsibilities may include in a job templatemarketing manager instructions:

• Studying the needs of potential customers. This, perhaps, is the primary duty, allowing to determine how much demand the products will be among the population.
• Preparation of economic calculations, confirming the financial benefits from the release of a particular product.
• Searching for information about competitors, identifying their strengths and weaknesses in order to make their own product better for potential consumers.
• Produce reports on the work done, on the basis of which management can decide on further actions to promote the product.
• Carrying out promotions aimed at attracting potential customers.

You can see a sample in the article below.

Now you know how to follow the Marketing and Advertising Manager job description.