VkusVill chain of stores: customer reviews, product range

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Without preservatives, dyes and artificial additives - it is almost impossible to find such products on the shelves of the capital's supermarkets. Meanwhile, citizens are increasingly thinking about their own he alth - the prefix "eco" and "bio" invariably attracts the attention of buyers.

“Vkusvill”

Reviews about stores that sell real "milk", meat, semi-finished products, fish, vegetables and fruits began to appear four years ago. It was then that the leaders of the “natural” brand Izbenka, by popular demand, decided to expand the range.

The capital's food market did not immediately submit to entrepreneurs. The first Izbenka store opened in 2009, but due to an incorrectly chosen promotion strategy, the entire project was in jeopardy. Gradually, they created their own corporate identity for the chain, began to organize festive store openings and began to listen to customers.

When the Izbenka network had 100 retail outlets, entrepreneurs decided to launch the VkusVill project. Customer reviews today only confirm the correctness of the chosen path. The embargo on imported products only strengthenedthe company's position in the market, and for the first time many people heard about stores where you can buy delicious and natural products.

About Suppliers

Faith in the Russian manufacturer is the motto of VkusVill supermarkets. Product reviews note high quality, which does not surprise the company's specialists at all. The work of technologists consists of three stages:

1. Search for a reliable manufacturer. The quality control system and capacity are evaluated, documentation is checked.
2. Tasting. Product samples arrive at the main office, where research and taste evaluation begins. At this stage, suggestions for changing the recipe can be made. The results of the check are transferred to the manufacturer.
3. Expert opinion. After the formulation is approved, samples are again brought to Moscow, which this time are evaluated by an independent laboratory.

Feedback

Every night, before being sent to the shelves of VkusVill supermarkets, a batch of products is checked by its own quality department. In addition, sellers act as controllers, who monitor the compliance of the expiration date of the goods.

And finally, one of the main sources of information are the buyers themselves. Company executives are ready for dialogue – hundreds of comments, suggestions and feedback are received daily through social networks, forums and the hotline.

The reputation of VkusVill is the result of a lot of work, so the choice of suppliers is approached with great responsibility. Farmers who betrayed the trust of consumers disappear from the market forever.customer list.

Milk

The first product with which buyers begin their acquaintance is VkusVill milk. Reviews note the taste familiar from childhood and a short shelf life (5 days), which once again indicates the naturalness of the product. This milk can turn sour, so it is very easy to make cottage cheese or curdled milk from it.

As we have already said, the company's leaders listen to the opinions of customers, therefore, both positive and negative reviews are presented on the official website of VkusVill. At the end of 2015, there was a deterioration in the quality of whole milk - when boiled, instead of foam, an unpleasant fatty “thickness” appeared. Milk from the suppliers of the Kaluga region is praised the most.

As for prices, a package of milk (900 ml), depending on the percentage of fat content, will cost 45-55 rubles. Reviews recommend adding other containers - 250 and 500 ml.

Baby food

The “dairy” section presents cream, “varenka”, “condensed milk”, baked milk, various types of cottage cheese, yogurt, cheese and butter, as well as products made from mare’s and goat’s milk.

A special category of buyers are young parents who are distrustful of ordinary children's cottage cheese with a two-week shelf life and a strange consistency. To be presented in the children's section "VkusVill", the manufacturer must pass the necessary certification.

Dairy food is made only from pasteurized milk of the highest grade. Contains fruit-vegetable juices and purees, you will not find substitutes and cheap additives. Popular among young gourmets is cottage cheese with various fruit additives (apple, pumpkin, strawberry, apricot and pear), the shelf life of which is 6 days.

Natural cottage cheese without fillers is made from sourdough and normalized milk using a special technology. Milk formula, several types of juices, puree from seasonal vegetables and fruits, curds and kefir - experienced parents increasingly choose VkusVill products for baby food.

Customer reviews note the excellent quality of kefir from the Bryansk region. When a new supplier from Tatarstan appeared in the stores, there was an immediate reaction. The kids refused to drink the new yogurt, and the adults noticed the sour taste. Fortunately, "Microbe Vasya" is back on the shelves.

Assortment

Dairy products, of course, remain the backbone of VkusVill stores. Reviews of regular customers tell in detail about manufacturers with a good reputation. Of course, it is impossible to describe the entire range in one review.

Drinks, seafood and fish, fruits and vegetables, cooking, meat gastronomy, desserts and sweets, alcohol, poultry and meat, canned food and groceries - each section contains more than 20 items. However, frozen semi-finished products are in constant demand among residents of large cities.

VkusVill products differ from ordinary dumplings and cutlets in their excellent composition - without baking powder, soy, thickeners, amplifiersflavor and water-retaining additives.

The quality of dumplings with beef and pork from a manufacturer from the Kaluga region was confirmed by an independent laboratory. Experts recorded the absence of starch and vegetable protein, as well as the lowest s alt content in VkusVill dumplings.

Reviews

The taste of real minced meat with spices, shape retention after cooking and fragrant broth - in all respects, these are “homemade” dumplings.

One of the main disadvantages of semi-finished products is the price. For those who are not ready to pay 450-500 rubles per kilogram of dumplings, the assortment includes inexpensive options for a quick dinner with chicken breast, squid and cod, with lentils, duck and cranberries.

The semi-finished products section also sells pancakes with various fillings, dumplings, vegetable and meat cutlets, meatballs, cabbage rolls, stuffed peppers and frozen dough.

IvaVerde

Many positive reviews were received by the company's leaders when the VkusVill direction appeared - cosmetics. Feedback on the work of the new supplier - IvaVerde laboratories - exceeded all expectations.

The collection includes the following items:

- lip balms;

- deodorants;

- tanning products;

- handmade soap;

- caring and decorative cosmetics.

All products are distinguished by excellent composition. In ordinary stores, you are unlikely to find a face cream with a shelf life of 4 months. Cream “Moisturizing and care” IvaVerdecontains a blend of oils (almond and avocado), aloe vera juice, plant extracts and sea spring water. The product is great for face and body.

Reviews note the light texture and lack of oily sheen. A convenient dispenser allows you to extract the required amount of cream. A bottle (volume 30 ml) will cost 380 rubles.

Remarks from beautiful customers regarding the specific smell (due to the lack of chemical fragrances) and the plastic tube (natural ingredients are more “friends” with glass bottles).