2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
Wishing to make a profit from business, including through the Internet, entrepreneurs are doing everything to increase the flow of customers. One way to increase the number of buyers and their activity is to use WantResult. The company processes the data of certain website visitors. Among them are those who did not leave an application. The system identifies their contacts for "warm" calls. Online reviews of WantResult are mixed, so potential clients should think twice before contacting the company.
Features of WantResult
The main goal of the organization is to help site owners attract new customers. WantResult itself positions itself as a "customer generation technology".
WantResult in the marketing market in Russia since 2012. During this time, she managed to patent a unique technology for generating potential customers for the site,which allows you to increase the conversion up to 30%. Conversion is the ratio of sales to the number of site visits. A conversion of over 25% in a business is considered high, as every fourth visitor purchases a product only due to the attractiveness of the advertising campaign.
Reviews about WantResult on the net do not always confirm the impeccable image displayed on the agency's official website. Therefore, many clients are interested in how the company behaves in real life after the conclusion of the contract and the subsequent payment for services.
Service Partners
To conquer the market, it is not enough to have an attractive concept, a bright idea and your own style. The presence of big-name, big business sharks among customers not only impresses new customers, but also helps to attract other significant business units.
According to reviews of the WantResult franchise, the company cooperates with the following large-scale organizations:
- "Promsvyazbank".
- Mercedes-Benz.
- Beeline.
- OnLime.
- Pegas Touristic.
- Softline.
- Like.
- "Eldorado".
- Rostelecom.
- "Moscow City Real Estate Service".
- "Marathon Bet".
- "Rolf".
- "Point".
- Cadillac.
- BMW.
All information about these companies is on the WantResult official website, whichis proof of the data provided. But not all organizations tend to advertise their involvement in WantResult services, fearing the reaction of buyers and subscribers.
How WantResult works
Not all customers are aware of how the system works, and contacting such companies may alert some potential buyers. To get rid of negativity, you need to know how WantResult positions its work.
The WantResult technology is to collect data about site visitors who are interested in information, but for some reason did not leave their contacts, make a purchase and left the site.
WantResult allows you to find information about such customers so that the company can contact them through "warm" calls. "Warm" calls are outgoing communication with customers who have either previously purchased a product or are interested in buying it. The next stage is contact with "hot" customers - those who are potentially ready to make a purchase, but doubt or wait to be persuaded.
Thanks to WantResult managers, companies receive a list of potential contacts with data that they can use to promote their products. A feature of this method is the offer of the desired product to a client who has already shown interest in it, but has not made a purchase.
According to WantResult, such work can increase sales by 200-300% daily. The number of buyers will grow as the patented WantResult technology is actively used. At the same time, allinformation will be shared with the purchaser of the package.
Customer Reviews
Service and technology WantResult in Russia since 2012, but not all companies are aware of its capabilities. Therefore, many buyers are not aware that the conversion of the site can reach 30% or more.
Since the main product in this case is IT technology for searching data about visitors, the clients of the site are legal entities and individual entrepreneurs. These are not always organizations experiencing difficulties with clients or finances. On the contrary, the WantResult experience shows that large companies are much more likely to apply for matching contacts and increasing sales.
Reviews from WantResult customers who purchased the service package also differ. Among the positive points, buyers note:
- Courtesy of managers WantResult.
- Quickly get contacts.
- Analysis of the company, taking into account the peculiarities of doing business.
Sometimes the conditions offered by the company do not correspond to reality. About wantresult.ru online reviews are not always positive. There are several reasons for this:
- Suggested contacts are often already worked out or untrue.
- The activity of technical support causes doubts among buyers when there are difficulties in obtaining contacts.
- The proposed sales scenario in 7 out of 10 cases is ineffective for the region in which the business is developing.
- Many buyers consider the data received about them to be insider and negativelyrespond to "warm" calls from managers.
Product Information
WantResult offers 3 ways to use its technology:
- "Start" for 25 thousand rubles.
- "Standard" for 50 thousand rubles.
- "Pro" for 100 thousand rubles.
Most customers purchase packages for 50 or 100 thousand rubles. They include not only a large number of specific phone numbers (800 and 2500 respectively), but also an individual sales plan. Optimal conditions are presented in the "Profi" package, but not all organizations can afford its price.
All packages include:
- Technical support.
- Integration with CRM business program.
- Callback widget.
- Access to the client club (closed).
What is technical support, know firsthand all buyers of services. But few of them are aware of what a callback widget is. This is a modern and fast tool in online business that connects a potential buyer with a sales team in less than a minute.
A site visitor just needs to find a tab with a typical name on the site (or a pop-up ad) and leave their phone number. After 20-40 seconds, the program will connect him to any available specialist for advice on the product.
CRM - a program that simplifies sales accounting and customer transactions. Thanks to its capabilities, business efficiency increases by 30%. The manager receives all the data aboutcustomer - from call to sale and next contact - which simplifies communication with customers and increases the speed of service.
Franchise WantResult
We have covered the basic services. Today, entrepreneurs can also become WantResult members by purchasing a franchise with a turnkey business solution. The cost of a franchise in Moscow is 399 thousand rubles. Even by the standards of the Moscow Internet business, this is considered a major investment.
According to the description of the franchise, WantResult offers the following conditions for business development:
- 399 thousand rubles for the purchase of a franchise.
- 50 thousand rubles for other expenses. This includes salaries to employees, office rent, payment of taxes. Considering that effective sales require at least 3 managers who want to work in Moscow for a certain amount, the data is very modest.
- 3 months to go "in plus". Usually start-up companies get to the break-even point no earlier than 6 months after the launch of a startup. WantResult offers fantastic payback periods.
Additional Franchise Terms
Reviews about the WantResult service include not only a description of financial conditions, but also guarantees from the supplier. In addition to quick payback, the company offers the following business tools:
- business model;
- training program;
- IT platform that has no analogues in Russia;
- 7 development sites;
- personal mentor for the life of the franchise;
- scripts for effective sales;
- CRM programfor business;
- base of 2.5 thousand organizations;
- market automation;
- HR mentor for each franchisee;
- business opportunities in the US market.
All this is offered by managers for potential franchisees. Guarantees are written in the franchise agreement. To get all the tools for the development of a ready-made business, it is enough to pay a lump-sum fee and provide the organization with the funds for a comfortable start-up (+50 thousand rubles).
Description of franchise tools
The main commodity when buying a WantResult franchise is IT technology. This is what future franchisees will attract potential customers with. Buying a universal way to increase the client base, increase the number of "hot" calls and applications - that is guaranteed to everyone when purchasing the WantResult service.
Before buying a franchise, you should pay attention to the main tools that the company offers its franchisees. With their help, you can build your business, taking into account the maximum allowable contributions to its development (from the proposed WantResult):
- The classic business model is the active sales of an online product. The product is a platform for searching for potential buyers who visited the seller's website, but did not make a purchase and did not leave their data. WantResult technology allows you to find customer contact information so that managers can recruit a database and offer to purchase from them those products that have been viewed.
- Availability7 sites with a promo offer is a good start for advertising products. Not all customers are aware that you can get information about potential buyers, and those who are looking for information do not always go to the right Internet address the first time.
- When buying a franchise, the franchisee cooperates with a personal mentor who is engaged in remote monitoring of the business. The mentor is appointed by the company itself. If desired, the franchisee can change it or refuse services.
- The base is issued based on the region where the franchisee lives. It is easiest for residents of Moscow and large cities: their base includes not only small companies, but also well-known brands, large banks and commercial organizations.
- Recruitment is an important part of any business. With the help of an HR mentor, a franchisee can assemble a team of active salespeople and break even a month after the launch.
- According to the feedback from WantResult employees, not all of them understood the opportunities for selling in the US market. To do this, you need to establish communication channels. Since the main office of the franchisee will be located in the region of residence, doing business abroad is possible only online. Not all franchisees are willing to risk money to transfer part of their assets to the US market.
Customer opinions about the WantResult franchise
Reviews about the franchise in the network in 60% of cases are negative. Not all clients are satisfied with the proposed conditions with ideal business development. Those who saw only bad things in the WantResult franchise write in their comments:
- Companysignificantly reduced the costs involved. The 50,000 rubles declared as mandatory primary expenses are hardly enough to rent premises and pay taxes. If you look at the prices for offices in Moscow, then renting a room under the WantResult franchise will cost 3-4 times more.
- Buying a franchise involves communicating with a personal manager who will control the conduct of the business and help with questions. But, as clients note, interest in development disappears immediately after buying a franchise, which forces start-up businessmen to develop on their own.
- The system is not working at 100%. The indicated 100 million rubles of profit is not only an unattainable goal, but also an extremely overestimated figure.
The most negative reviews about the WantResult franchise - divorce, deceit, lack of prospects. Such comments are left on the forums by those investors whose business has failed.
Positive aspects of the franchise
But not all franchisees are categorically against buying a WantResult franchise. There are testimonials from satisfied customers online. WantResult buyers who managed to set up business in their region are grateful for new opportunities and new prospects.
The main advantage of franchisees is the minimum investment in rent and wages. 50 thousand rubles is the amount that almost all buyers can afford at the stage of starting a business. For those who decided to try themselves with WantResult, this amount was enough to rentoffice and pay taxes.
Starting businessmen do not hide the fact that the first month the wages of new employees were not paid, but all debts were repaid after 1.5 months. Employees were warned about this in advance to avoid negative feedback and conflict situations.
According to the positive customer feedback about WantResult, the organization broke even after the first month, which allowed paying off all debts and rewarding the best sellers. Wages in subsequent periods were paid without delay. Beginners could count on payment of at least 15 thousand rubles. Leading managers received more than 100 thousand rubles.
According to WantResult employees, the most difficult thing was to find customers who would be interested in the company's offer. But when starting a franchise, WantResult customers get a base for actively starting a business. Having at least 250 contacts is a good prospect for active and motivated sellers.
Employees WantResult: insider view
Reviews from WantResult employees on the web are contradictory. Information differs not only within the same site, but also on different sites. Comments are expressed in a categorical form, both positively and negatively. But few of the former office workers remain indifferent.
What do those who are dissatisfied with the proposed working conditions at WantResult write in their reviews:
- Payment of wages "in an envelope". Some workers complain that not all offices had official wages. Those who workedfor 8 hours a day and received a "gray" income, were upset by the current situation, which has been repeated for at least three months since the launch of the franchise.
- Payment delay. Even in successful branches, there were delays in wages at the stage of starting a business, but there are reviews of WantResult employees on the network who have not seen transfers after 2 months of intensive work.
- Bad conditions in the company's office. Workers complained that there was no heating in the offices, computers were old. Work affected the he alth of employees: more than 2/3 of them were regularly on sick leave. This was reflected in the company's business and earnings.
- Lack of social package. Wages "in an envelope" are often associated with the fact that the company does not undertake to provide employees with both a social package and official employment.
- Great staff turnover. Difficult working conditions, delayed wages - this led to an outflow of new workers and a constant change in the team.
What do employees like about WantResult?
Not always criticism on the net is reliable. Sometimes negative reviews about WantResult are left not by company employees, but by competitors. Such comments are easy to identify: they do not contain specific information, and the author is almost always anonymous.
Reviews about WantResult from employees who are satisfied with wages and opportunities, reveal business prospects andemployer:
- Employees note that they receive bonuses based on the results of the sales plan. The amount of the bonus depends on the performance of a particular seller.
- After a delay - no more than 1 month - wages were paid in full, taking into account the stipulated bonuses.
- Before getting a job, all sales managers underwent mandatory training.
- Managers were given scripts optimized for the specifics of each region. With the help of the developed scripts, contact with the client was quick, positive, and in 30% of cases ended in a sale.
- Working conditions in the office are optimal. It was located near the center, in a bright, well-heated room. The organization paid for coffee and tea to employees.
- Breaks, days off - according to the schedule chosen by the employee. Opening hours - from 08:00 to 17:00 or from 09:00 to 18:00. Students and part-time workers can have shifts of 4 or 6 hours.
Many employees indicated that the salary in Moscow reached 100 thousand rubles for sales managers. Not all large call centers can boast of such conditions. The positive reviews on WantResult prove it, with staff writing that the most active salespeople became mentors and then opened franchises themselves in their region.
Clickjacking in search of clients
There are several ways to retain and encourage customers to sell, but not all of them are legal. In particular, it is prohibited to collect information without the knowledge of the client by using hidden layers onsite. This mechanism is called clickjacking.
How could this be related to WantResult? Clickjacking, like WantResult, allows you to find out more information about customers. In both cases, the data is not provided by the site visitor himself. The buyer only gets acquainted with the interface of the page on the Internet, studies the goods, but does not make a purchase and does not subscribe to mailing lists.
Clickjacking "catches" those who went to the "just look" page. The trap works in several ways:
- User "clicks" anywhere free from links and active ads. So, he, secretly from himself, voluntarily agrees to the processing of his personal data.
- Instead of closing ads, the same trick works - signing up for consent to processing.
There are many options for finding customers in clickjacking, but they have the same essence: information about customers is collected illegally, without their knowledge and consent.
Owners of sites that use technology on their pages face a sharp downgrade in Yandex. Those who were on the first page of the search engine run the risk of being at the end of the fourth tab. Yandex imposes such sanctions on all sites that attract buyers using prohibited technology.
Removing the restriction is not easy: even after the removal of clickjacking, positions in the rating are only partially restored, and the damage to the business is felt within a day from the moment the rating was downgraded.
Clickjacking and WantResult: is there a connection?
BuyersThe WantResult service is interested in whether their specialists use prohibited methods of information search in their technology. This is important, because if clickjacking is detected, the site owner is threatened with a decrease of up to 30 points in the Yandex search. Such a decline entails, if not the destruction of the Internet business, then the almost complete loss of new customers.
Such doubts slip through customers' reviews about WantResult: scam or honest use of unique data collection? The opinions of buyers differ as well as their opinions about the usefulness of purchasing the package.
To learn about whether WantResult is clickjacking or not, both future clients and buyers who are still communicating with a personal manager want to know. But the specialists and founders of WantResult are in no hurry to disclose data on how information is obtained.
On their website, they openly state the possibilities when buying their package of services, which allows you to get in touch with new potential buyers. However, the method of obtaining such data raises questions for many.
The WantResult technology is not clickjacking. They use patented IT technologies. Such opportunities allow you to receive information without "transparent layers" and prohibited methods.
Partly the WantResult service is built on the principle of targeted advertising from social networks. This is the display of ads on a specific topic in Yandex after frequent customer requests on a given topic. Targeted advertising is not clickjacking and is allowed foruse by site owners.
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