How to name a company: examples of names

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

A name is a promise…it is the first thing a consumer learns about a company or product…

Henry Charmesson

A name for an organization can be compared to a person's name. It becomes fateful, reveals personality traits and distinguishes from the crowd. Any company also has its own character and features.

A good name reflects the value of the company and its products in the minds of customers. Few people know that the Caribbean island known as Paradise did not attract tourists while it was called Pig. 'Gooseberry' from China became popular in the US after it evolved into 'kiwi'.

What is the name of the company? Examples of successful brand names will help you appreciate the modern meaning of naming.

What is quality naming?

Naming is not just a play on words, but a significant element of marketing. Professional selection of names for organizations, products, brands is becoming more and more relevant.

Quality naming is the foundation of a competitive brand and effective market promotion. Its main goal is to position the company, product, service.

Naming is used forsolving various problems, including:

1. The need to emphasize special properties, to distinguish the product from others.
2. The desire to evoke positive associations and emotions: trust, admiration, interest.

Sour cream "House in the Village" or the restaurant "Demyanova Ukha"… A good name can inspire the company's staff, become a good basis for brand promotion.

5 stages of work on the title

Positioning, defining the market segment	It is impossible to create a brand without market research. Who is the target audience? Which group do potential consumers belong to? What is the market niche and strategy of the company. For example, the name of the travel agency "Exotic Wedding" indicates a narrow specialization.
Standards and requirements	What criteria must a name meet? How to name the company? Examples should reflect the company's strategy and fit into the market situation.
Generating ideas	Brainstorming, group discussion or employee survey. Ideas can be generated in any form, but it is important to refrain from criticism at this stage.
Idea analysis	Evaluation of options and how they meet the original standards. Semantic and phonetic analysis of names. Lexical and psycholinguistic check.
Testing	The target audience, clients or potential consumers are involved in the "field tests", who finally decide how to name the company. Examples are included in the survey. The organization of testing is most often carried out by research companies.

An obligatory element of naming is the legal verification of the developed name, necessary for registration. In many cases, you need to pay attention to the meaning of the name in foreign languages.

So all the extensive work of creating a new name is two steps. Firstly, you need to formulate a message for the consumer, and secondly, translate the message into a commercial form.

10 ways to choose a business name

1. Use the language and words of the client. What does the prospective buyer value in a product or service? What benefit will he get? The proposed product should be close and understandable to the consumer, like "Your Re altor" or "Agusha".
2. Dictionaries will help you to enrich your vocabulary. Original ideas can be found using association dictionaries, explanatory or foreign.
3. The collected information will help to formulate the mission of the organization, come up with slogans. You don't have to start with a title. Naming is a creative process.
4. Analysis of the names of competing firms. When choosing a name, one should take into account their successful options or mistakes - for example, such curiosities as the Labor Callus company, the New Hair hairdresser or the Padun bank.
5. Don't rush to cross outselected ideas from the list, and put them away for a few days. After one or two weeks, it will be easier to evaluate a worthy option with a fresh look.
6. Before finally deciding how to name a company, examples should be checked for uniqueness.
7. Assessing the opinions of consumers can significantly speed up the search. It is not enough just to contact friends or relatives. Organize a customer survey to evaluate the selected options, invite them to come up with their own names.
8. In some cases it is useful to look at the world around. A brilliant idea can be born unexpectedly. The Adobe founder chose this name after the river near his home. Please note that generic and specific terms cannot be trademarked.
9. Use psycholinguistics data when choosing how to name a firm. Examples of names, according to research, give results with the right choice of letter combination. It is recommended to use the letters "D", "L" (cause joyful emotions). The letter "K" tells customers about the speed. But it is better not to take hissing or deaf ones, they tune in to the negative. The letter "Z", as it turned out, causes fear.
10. Technique for the formation of names, there are more than thirty. From names with classical Latin roots to rhyming names. For example, the creator of the global sports brand, Adolf Dasler, was known among friends as Adi (it turned out to be a compound abbreviation "Adidas").

What is the name of the construction company? Examples

Name for constructioncompanies should focus on the target audience and reflect the scope of the company. "Fast-build" is a good choice as the name of a company specializing in the construction of houses in a short time.

Agency "Apartments de Luxe" will attract a category of clients with certain incomes, and "New House" - a more democratic name.

What is the name of the company? Examples of names, such as "Stroygarant", "Stroytekh", are understandable to the population and inspire confidence. Stroygefest, Neostroy or StroyCity are intriguing. The abbreviation will not work, as it may scare off a potential customer.

For organizations working with individuals, the simple option "Bogatyr", "StroyNaVek" is appropriate. When cooperating with foreign partners, it is important to carefully consider how to name a construction company. Examples should reflect professionalism. Preferably a catchy name in English. For example, "Leader Builder" or "Prof building".

Choose the name of a law firm

Industry standards strongly influence the conservative legal business. The choice of options for the company name is very limited. What is the name of the law firm?

Examples show that names with Latin terminology or euphonious surnames of partners, combinations with general concepts ("consulting", "legal league", "bureau", "group") have become traditional. New words are also used, but the client does not always associate them with legal activities.

Successful options include "Zetra" or "Asters". This is an example of how short and consonant names win amongnames that are understandable to the public, such as "Legal Aid".

Popular names that carry monumentality, confidence and positive. "YurMagistry", "Arman", "Legal Center" or "Legal Company".

Naming in trade

The marketing name positions and promotes the product. What is the name of the trading company? Examples should be memorable and beautiful. The harmonious perception of the name by ear plays a big role. For sale is what causes pleasant associations.

For trading houses and networks, names with superlatives are often used (Mega, Extra, Maxi, Super). An interesting method of words with errors. "GastroGnome" instead of "Deli", "StakeHolders" instead of "Steakholders".

Play on words is popular, such as Cool Place fishing shop, Terry Paradise shop selling robes and towels.

In any case, faceless names like "World of Taste" or "Wonderful Product" should be avoided.

How to choose a name for a furniture company?

The furniture market is one of the busiest. In order to stand out from the competition, you need an original, but understandable, selling name.

What is the name of the furniture company? Examples - such as "Servant`s", "Divan Divanych" or "Mr. Furniture", will play the role of advertising and save money on promotion.

Many manufacturers seek to master a certain market niche. For small and medium-sized companies, focusing on the direction of activity and specialization is useful.“Furniture Workshop/Studio…”, “Sofa Formula”, “Your Kitchens”.

Production of luxury furniture, taking into account the interests of we althy clients, will require a name that emphasizes the status: "GrantFurniture", "Furniture House", "InteriorLux".

There are also funny names: “Soft Place” (sells sofas and armchairs), Seadown company or under the name “Mebelov”.

In fact, 90% of all brand names were invented "on the knee" by directors or managers of organizations. Only 10% of market names are classified as professional namers. It is noteworthy that it is these 10% who own 90% of the market!