2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
The job responsibilities of a marketer depend on each specific company where he works. At one enterprise, more attention is paid to market and competitor research, at another, the emphasis is placed on high-quality advertising for the general population, at the third, on the development and support of the brand as the company's image. Therefore, the conditions and principles of work at each enterprise are different. In general, the responsibility of the marketer is to ensure that the enterprise operates as efficiently as possible, increasing its sales through marketing decisions and actions.
Thus, a marketer is a specialist responsible for brand awareness.
Of course, large enterprises have entire marketing and advertising departments that function alongside other departments.
The positive side of the position of "marketer" is career growth to the director of marketing or top manager of the company. Changing the field of activity is easy, as an experienced specialist must understand all industries in the company.
Knowledge of modern office programs, at least a good theoretical basis for marketing, the ability to structurally and clearly developadvertising concept, conduct marketing research, knowledge of the basics of psychology, sociology, legislation, analytical and creative thinking, logic, excellent communication skills, emotional stability, diplomacy, knowledge of at least one foreign language at a high level - this is an incomplete list of those requirements that, when making a good marketer must match for the job.
The responsibilities of a marketer can vary greatly depending on the line of business and priorities of a particular company. This can be a study of the market for possible promotion of products, and an analysis of the consumer market, and forecasting the stability of supply and demand, and conducting advertising campaigns, promotions and events, and forming a product range, and pricing, and coordinating the work of their subordinates (advertising agents, copywriters, designers), and much more.
Internet Marketer
The duties of an Internet marketer are, first of all, advertising and market research, brand recognition of the company, and online sales management. Also, an Internet marketer is engaged in attracting more visitors to the company's website.
His responsibilities include not only mastering the basics of classical marketing, but also theoretical and practical knowledge of network technologies and web design, as well as systematization and marketing analysis of information from the Internet, compiling advertising text, slogan and images, maintaining a client base, constant communication andconsultation of corporate website users.
A marketer-analyst is engaged in market analysis and structuring, forecasting demand for a product, and assessing the potential promotion of a new product on the market. A professional marketing analyst must keep up with the times and catch the slightest changes in the sales market, take timely measures to improve the product, navigate in an unstable market.
To a large extent, the success of a company depends on how professional the marketer is. The duties of a marketing analyst are as follows: researching the competitor market, monitoring the overall sales market, researching the consumer basket, preparing promotions, participating in the formation of the product range, etc.
One of the most sought-after and, importantly, highly paid professions in today's society is a trade marketer. Responsibilities: retaining the client base, market analysis, conducting trainings for working personnel, personal communication with large and regular customers, studying all their wishes and needs, training sales personnel.
Of course, in each company there are many other features of the work of a marketer, which are discussed separately at the interview and described in the employment contract.
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