Head of Sales Department: duties and requirements for him

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Head of sales department is a specific position. On the one hand, this is already the highest managerial staff and a fairly prestigious place. On the other hand, many employees perceive it as a kind of springboard for entering the career ladies.

Head of Sales Department - a position that implies fairly high levels of authority and workload. A person is responsible for the work and performance of the entire department, it is on his shoulders to create and maintain conditions for the effective work of the team. The responsibilities of the sales manager also include developing a strategy: direct participation in meetings, planning, decisions to reduce or expand staff, marketing actions and much more.

Personal and professional qualities

Naturally, not every person, due to their professional and personal development, will be able to hold this position. Along with the makings of a diplomat and a respectful attitude towards his subordinates, the head of the sales department should not be deprived of business acumen and the necessary rigidity.about their position and decisions. For a leader, high performance and requirements, first of all, to oneself are obligatory.

Don't forget about the so-called corporate responsibility. A person without a correct social position, who is not aware of the consequences of his own actions for society, is undesirable in this position. The actions of such people cast a shadow on the company, harming its image and media image.

Responsibilities

The job description of the head of the sales department is not unified. It is specific to each area of business. The duties of the head of the sales department largely depend on the structure of the enterprise. An approximate list of tasks that define his competence looks like this:

• negotiations with potential dealers or buyers;
• planning for the month/quarter/year for purchases and sales;
• distribution of workload and responsibilities to middle managers;
• organization and assignment of marketing research;
• work with independent research centers;
• supervising advertising policy and the state of public relations;
• implementation of contractual policy;
• development of the basis for cooperation with other firms and companies providing services to the enterprise;
• participation in the development of programs to encourage and stimulate employees of their department.

Interaction with management

The sales department will always be dominant in the structure of the commercialenterprises. The viability of a project depends entirely on his work, so close interaction with the top management of the enterprise (general director, board of directors) is part of the work of the head of the sales department.

As part of this interaction, you must:

• make suggestions to improve the work of your department and the company as a whole;
• report identified shortcomings, violations in the work of their own and other departments;
• receive and give clarifications;
• request and provide reports and other related documents;
• other.

Motivation

First of all, the head of the sales department should be as self-motivated as possible. Of course, no one canceled the minimum plan, but this position involves constant dynamics, an increase in intensity and volume. After all, the next step is the management of the entire enterprise.