Profession "salesman". Seller job description

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

In the countries of the former Soviet Union, the seller of goods is still associated with an obsessive, rude person who wants to deceive the buyer at all costs and get as much money from him as possible. Of course, some merchants are not far from this definition, but with the development of business and the quality of customer service, this stereotype is increasingly becoming a thing of the past.

Description of work

Profession "salesman" is not as simple and obvious as it might seem at first glance. In general, an employee is engaged in the sale of goods and services of the company to domestic and foreign customers. They are: enterprises, government organizations, individuals. But it is important not only to find new customers, but also to work with regular customers. With the development of trade, the responsibilities of the seller's job have expanded significantly to meet the new requirements of the market. Competition is inherent in almost all industries, so a serious struggle unfolds for each buyer.

Similar, in essence, are the positions of the traderepresentative, consultant and sales manager, business development representative.

Main responsibilities

The profession "salesperson" involves the following main tasks for an employee:

• Offering/closing deals with potential and existing clients based on mutually beneficial partnerships.
• Demonstrating products, goods and services to new and returning customers and helping them choose the ones that best suit their needs.

Ideal employee

Depending on the area of trade, the method of sales, the employee must:

• Establish, develop, maintain business relationships with potential and existing customers in a specific market segment in order to create new opportunities for the sale of goods/services.
• Make phone calls, face-to-face meetings, make presentations to customers.
• Explore new sources to find potential clients.
• Develop clear and effective written quotations/price lists for buyers.
• Contribute to troubleshooting and resolving customer service issues.
• Coordinate with marketing, sales management, accounting, logistics and technical departments.
• Analyze potential territories/markets and determine their commercial potential.
• Create and maintain a service plan for existing customers.
• Identify the benefits and compare the products/services of the enterprise.
• Plan and organize a sales strategy to maximize profits for a specific territory/market segment.
• Provide guidance with oral and written communications about customer needs, concerns, interests, competitiveness of the company's products/services in the market, and inform about potentially profitable new products.
• Know well the purpose of the product, its technical details and service, competitive advantages, advertising methods.
• Participate in exhibitions and fairs.

Education and experience

The profession "salesman" requires certain knowledge and skills. Employers make the following requirements for the job seeker:

• Confident use of appropriate computer programs (as a rule, it is Microsoft Office, 1C-enterprise, for online stores - the ability to work with popular content management systems, etc.).
• Knowing the principles of sales, customer service.
• Experience in sales.
• Presentation experience.
• Evidence of ability to meet sales targets.

Personal characteristics

Like any other profession, the "salesman" profession requires a person to have certain qualities. These include:

• very good oral and written communication skills;
• negotiation skills;
• fortitude and perseverance;
• stress resistance;
• work until certain results are achieved, purposefulness;
• ability to plan and strategize;
• persuasiveness;
• fitness.

Seller-cashier: job description

This profession has also evolved and acquired a number of new requirements. The demand for it is only increasing, and getting a job is quite simple. The cashier must:

• Receive cash and terminal payments, give change.
• Maintain cash discipline: count money at the cash desk at the beginning and at the end of the shift, fill out the necessary reports and comply with the accounting requirements for paperwork.
• Issue a check, issue returns in accordance with the internal regulations.
• Welcome customers.
• Keep your workplace clean and tidy in the checkout area.
• Set price tags, calculate the cost of purchases using a calculator, cash register or optical price scanner.
• Give out coupons and promotional materials.
• Receive and forward customer complaints to superiors.
• Answer customer questions, provide information about the product, how to buy and pay, delivery, etc.
• Weigh items to determine price.
• Offer and sell gift certificates.
• Package a purchase in a branded bag, box, pack a product for transportation or offer a package.
• Watch the cash register: make sure thethere is enough cash to trade and that it is working properly.

Fashion work

The success of a clothing store largely depends on its staff. And although sometimes the attention of an overly annoying consultant is annoying, a real professional will help you choose the best from the assortment just for you and in the shortest possible time. The seller of clothes, according to the job description, has the following responsibilities:

• Greeting customers who enter the store.
• Taking part in the control of the movement of goods, accounting for balances, preparing the necessary reports and documentation, reporting to management about problem situations.
• Help customers find products.
• Cash and card payment processing.
• Placement of goods on shelves and showcases.

The job description of a clothing salesperson also provides that an employee must:

• Answer customer questions, give advice and recommendations on the choice.
• Issue a check, process returns.
• Keep the store clean and tidy, which includes dry and wet cleaning, laying out goods, and, if necessary, steaming them.
• Review customer complaints and report them to superiors.
• Work within a certain policy, especially for branded stores.
• Set price tags.
• Be in charge of store security, look out for thieves, prevent credit card fraud, etc.
• Updateinformation about promotions on showcases, counters, etc.

How to get to work

Someone believes that trading is the lot of uneducated losers, and someone - that this is the only way to success in today's world. Profession "salesman" like no other provides the opportunity for rapid career growth. Most often, the "ceiling" is determined only by the abilities of the employee. There is always a high demand for skilled and talented salespeople in the labor market, as every company wants to increase sales, and as a result, income. The potential performance of a future employee is assessed based on a review of the achieved and planned goals, an idea of which is provided by the seller's resume.

The employer expects you to be able to close the deal at any time, under any conditions. You must be able to "sell" yourself so that the employer has no other option but to hire you. A true trading professional is purposeful, persistent, charismatic, but at the same time tries to solve the client's problem as best as possible. Your resume should reflect these qualities. It should be results-driven, not just a list of jobs and responsibilities in chronological order.

Important items

Seller's CV must contain the following information:

• A summary of your successful career in sales, the strategies that have helped you succeed in the field.
• Section about your skills and abilities toshow that you have all the qualities of a good trader. This will increase your chances of being invited for an interview.
• Your resume should give the impression of being energetic and purposeful. Therefore, use appropriate phrases at the beginning of sentences, for example: achieved, improved, changed, increased, established, initiated, proven, succeeded, built, optimized, etc.

When you submit a resume to a large company, there is a chance that the computer will be the first to process it by selecting documents that contain the right keywords. Make sure they are in your file. These can be job titles, skills, terms from the field to which the company belongs, types of goods and services.

But never lie on your resume. The truth will eventually come out anyway, and you will find yourself in an extremely unpleasant situation. If your actual sales experience leaves much to be desired so far, then focus on being a quick learner, energetic and hardworking and apply for those jobs that you really can.