2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
akThe electronics market today is simply overflowing with a huge number of companies selling certain goods. What is interesting is that competition here exists not only between stores and brands, but also between online shops and real supermarkets of equipment.
In this article, we will talk about one interesting company that was able to successfully place itself in both areas. This is a large Russian chain of stores "Technopoint". Customer reviews, description of the range, terms of purchase and a lot of other useful information regarding these outlets, you will find in today's review. Well, let's get started!
About company
To begin with, let's introduce to your attention the company that manages the specified chain of stores. This is a DNS company operating in the domestic market since 1998. If you believe the information presented on their website, there are more than 1200 outlets operating in 400 cities of our country. It is not difficult to imagine how complex the organization of work with clients, logistics, settlements and other business processes that accompany this business are today.
Sales vector
The company sells only appliances and electronics in its stores. The site also says that there are more than 15 thousand items in the product catalog. These products are presented in 15 categories, and there is really everything here, from smartphones to some household goods. All this range of goods is available in the warehouses of Technopoint. Reviews show that the range (even compared to other hardware stores) is really large here. But it all started back in 1998, with the opening of a home appliances store in Vladivostok…
Products
All equipment that is sold through the Technopoint trading network (reviews confirm this) is presented on the official website. Therefore, finding a product that interests you at a particular moment is quite simple - at the top of the page there is a form that you need to fill out by entering the name of the product. Of course, there are no such problems in real life, since the easiest way to find the device you need is to contact the consultant directly on the trading floor.
About this point, we also need to clarify something. The fact is that the Technopoint chain, reviews of the store (St. Petersburg) confirm this, operates in the “self-service” format, offering the buyer to find the product on their own and make a choice. This means that when you enter the salon, you will not immediately see a manager here who wants to help you. Most likely, you will need to go to a special terminal,which will “tell you” where the goods you are interested in are located. On the one hand, it is more difficult, but on the other hand, it is more convenient. Plus, fewer staff means more affordable prices.
So, the site contains not only names and prices, but also photos for each product and customer reviews who already have experience with this equipment. It is also worth noting that a list of goods that are available in a particular warehouse of Technopoint stores is maintained directly on the site. Reviews show that such monitoring of where you can buy goods "live" is very convenient and saves time on calls to consultants. It turns out that each buyer can independently choose a thing for himself and know that he will surely receive it, since it is in stock.
In the description on the site, the abundance of photos of each product is also pleasing. This means that the store is interested in making the best possible impression on its customer.
Prices
The cost of goods is also on the official website of "Technopoint". Reviews about the store clearly show that the policy regarding the cost of goods here is aimed at making it as affordable as possible. Remember, we have already talked about the availability of special terminals for searching for goods. This testifies as confirmation of this opinion. In addition, the cost of the products that we managed to find on the site also speaks of the budget positioning of this retail chain.points.
One more thing is the range of products. Here (at least in the online store - that's for sure) first of all, more affordable items are presented, which, obviously, are in great demand than expensive equipment. There is nothing surprising in this, because the domestic mass market has always “chased” the budget.
Delivery
There is a special strategy according to which Technopoint works. Reviews about the store that we found online indicate that it works in two parts - an online store (operating on the basis of their official website, where a person can place an order, pay, and then pick it up at one of the warehouses); as well as a real electronics supermarket (a chain of 1200 stores, which we also mentioned). Reviews describing the Technopoint online store note that the store's online service provides for the ability to order delivery.
Confirmation is found on the site: here (separately for each city) is a list of options for how you can get the goods. In Moscow, for example, there are two options - getting things in express mode (it will be more expensive), as well as simple delivery within 1-2 days. If you can wait for your order, you should use the second option and save on this.
As additional services, the company also offers its customers the installation of large household appliances, their delivery to the floor you need, and so on.
Shops and website
Because, as noted above,“Technopoint” is also an opportunity to order through the portal and simple hardware stores, the user gets the right to choose where he would like to make a purchase. Again, if you believe the reviews, it will cost less if you order on the site - but delivery will also cost a certain amount. Therefore, it is impossible to say unequivocally where it is more profitable to buy.
Perhaps your personal preferences play an important role. Some clients prefer to make the choice themselves, while others like to turn to consultants. As the reviews of the Technopoint online store describe, there are no problems with this both on the part of the staff and on the part of customers.
Company work
In order to learn more about the company itself and its essence, we also asked for some information about working in it. According to users, they pay well here, there are a lot of vacancies (we are talking about over 1200 stores). However, work cannot be called easy.
In "Technopoint" (St. Petersburg), reviews of which we managed to find, there is a serious system of fines. If a consultant allows himself to be distracted during work, to speak irrelevantly or to laugh, he will be fined. The same applies to misses regarding an incorrectly pasted barcode, and delays in completing a task, and many other points.
As evidenced by the reviews of employees describing the store "Technopoint" (St. Petersburg), this is the place where a person can get a good experience in sales and at the same timeaccustom yourself to severe discipline. This company could be the perfect job for students who are just starting their careers.
Reviews
Recommendations of buyers we managed to find completely different. To be honest, they can be divided (in general) into groups of “praise” and “outrage”. In the first case, users note the professional level of the Technopoint stores (Moscow). Reviews, by the way, are approximately the same in all cities.
In positive comments, buyers mention low prices, the widest range of goods, a convenient system of discounts and savings that encourage repeat purchases. Negative reviews most often mention "rude" sellers and low-quality goods.
As for the behavior of the staff, we can recall the system of fines described above. Even if we theoretically assume the possibility of being rude on the part of the consultant, the store always takes tough measures if the client is really right. However, each of us evaluates “rudeness” in our own way, so it is impossible to say that such people work in all Technopoint stores. Regarding low-quality goods - the network, in accordance with applicable law, makes a refund or warranty repair. Therefore, you should not worry about this if you yourself did not become the culprit of the breakdown.
Conclusions
The chain of stores that we described in this article,continues its active growth. And this means that management takes into account those factors that are required for the successful development of the company. Quality products and a high level of service are among them.
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