Merchandiser - who is it? A person who knows everything about correct trading

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

This profession came to Russia not so long ago, a little over ten years ago. Stimulation, sales planning - this is how “merchandising” is translated from English. The definition of this concept, respectively, can be revealed as planning the correct promotion of goods in the right quantity and at the right time at the right price. This is the essence of this direction. This means that the main task of a specialist in this field is to present the goods to the buyer as correct and necessary.

Answering the question “who is the merchandiser”, it must be said that the duty of this employee is to sell the corresponding product using

properly organized activities. It includes competent advertising, self-serving layout and much more. He must also understand how to remove the balance in the warehouse, and calculate the inventory so that there are no interruptions and overstocking. For successful activity, he must know the temporary and seasonalfluctuations in demand and very closely monitor expiration dates. In the event that the store has a visual merchandiser, then he must have information about where there are hot zones, “golden” shelves. He should also be able to calculate customer flows and how exactly customers move around the store.

Answering the question "who is a merchandiser", it must be said that he is a psychologist and a competent communicator.

Because he needs self-confidence as well as product and company knowledge to be successful.

Currently, young people who are just beginning to comprehend the psychology of sales are mastering this profession. This position allows you to get an excellent experience of interaction with trade representatives, to see all the nuances of the business "from the inside". People who quickly understood the answer to the question "who is the merchandiser" quickly move up the career ladder and occupy more significant positions in the trade organization.

So, the main task of this specialist is to increase the level of sales. His working day consists of constant trips to shopping facilities. The merchandiser deals with a specific customer base for whom it oversees concept compliance, hosts POS materials, and monitors usage.

In addition, he must maintain the image of his organization in a positive tone, ensure the favorable location of products and track their availability in sales. For correct adjustmentprice specialist constantly monitors competitors and advises sellers on the size of trade margins.

Merchandiser - who is it? The requirements for candidates are directly related to the creation and maintenance of the company's image. Therefore, when selecting candidates for this position, the director pays attention to presentable appearance, communication skills, age, and higher education. Preference is given most often to people who have a diploma from a trade or economic educational institution. In most cases, work experience does not play a significant role in the selection of candidates. But the age range is often limited to 30 years.