What is a fair. Its difference from the regular market

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

In a broad sense, the meaning of the word "fair" is a form of trade. From ancient times, merchants carried their goods to the safest places for trading. There, where trade duties and requisitions were the least. Periodic congresses of merchants with their goods for wholesale sale in Europe have been known since the tenth century. This is how world-famous fairs arose and exist in Krakow, Vienna, Lyon, Bristol, Magdeburg, Cologne, Frankfurt am Main, Gale, Leipzig and other cities. What is a fair for Russia?

It's not just a way to organize trade, it's tradition, it's history, it's a holiday.

Purpose of the event

At first glance, the purpose of the fair is the same as that of the trading market. To see the differences, you need to appreciate the scale. The service area of the market is local. The coverage areas of the fair are extensive. It may not be one city or region, but regions, federations,international zone.

Depending on the status of the participants and organizers, the goals of the fairs are also different. This includes expanding trade, improving pricing policy, promoting and distributing goods, familiarizing as many participants as possible with their activities and achievements, and ensuring the effectiveness of their entrepreneurial work in the future. What is a fair? It is also a very convenient, and most importantly, promising way to establish multilateral communication ties, to conclude long-term agreements between reputable participants and entire countries. All the goals of its participants are subordinated to one global goal of the entire fair. From short term to long term.

Frequency

Trading in the wholesale markets is carried out almost daily with the display of any range of goods available from the seller and on the basis of an open auction with the buyer. Fairs are organized periodically. They may be seasonal. For example, if it is a fashion fair for the sale of outerwear, then it is logical that the fur coat fair is held in the winter. Fairs of agricultural food products are held closer to autumn on certain dates or once or twice a year. For example, honey fairs are organized after the honey harvest in late June and early August. It is important that the goods at the fair should have an increased consumer interest from the buyer. But for industrial products, exhibitions and fairs are sometimes held at intervals of up to five years. The goods on them may be absent in the full volume of sales. Butan exhibit (working sample) and a catalog with a full description, technical and operational data must be submitted. What is a services fair can be assessed by the list of these services in the presentation of the fair. Such fairs are organized mainly in the form of stands and expositions of exhibiting companies.

Sales volumes

On the wholesale market, it is possible to trade in single goods or small consignments of goods and services that immediately reach the buyer as a result of an oral transaction with the seller. At fairs-sales, contracts of sale are mainly concluded for the wholesale supply of goods or services. The owner of this batch of goods may not change formally for some time. Rules, norms and requirements for trading in the markets are regulated by special authorities of the area where the market is located. In order to understand what a fair is and to assess its scale and volume, it is important to note that special rules for traders and buyers are being developed for trading at the fair. To resolve disputes, special bodies are created and legal acts are adopted.

Human factor

The human factor is important for any fair. It depends on the work of the organizers of the exhibition, representatives of exhibitors, trained personnel whether the set goal of the fair and the quality of its holding will be achieved. This is a kind of advertising that attracts visitors, future potential participants of the fair. The results of the last fair are the foundation of the future one.

Industry and specialized

In addition to the above classifications, there are fairsfunctional and branch, universal and specialized. A typical trade fair is the fur fair. For Russia, this is not a new phenomenon. Russia has been trading in furs and products from them since ancient times.

On the modern fur market, the Novotorzhskaya Yarmarka enterprise - is a renewal of traditions. Starting with the name, which contains the common Slavic name of the market - bargaining. The word "new" emphasizes the modernity of the fair and trade methods. Here, enterprises from all over Russia present modern models of sheepskin coats and fur coats made of mink, beaver, astrakhan fur, raccoon, sheepskin, and nutria. Shows of the latest developments are always organized at the exhibition. And this, as you know, is the easiest and least expensive way to assess consumer demand, find investors and launch a new product into production. The fair operates in Moscow, St. Petersburg and other major cities of Russia in the most convenient and modern commercial buildings. The fair always impresses with a huge assortment. Because it directly and exclusively works with many fur enterprises in Russia and the world. And not everyone is able to cooperate with the Novotorzhskaya fair, meet the requirements for product quality. Employees of the company monitor all the technological processes of each enterprise, whose products they present at the fair. The company's technical control specialists check each product for compliance with the State Standards of Russia and the requirements of the technical regulations adopted by the Customs Union. At the Novotorzhskaya fair strongpositions. It is prestigious to be her partner, because the main goal of the creators and managers of the exhibition is: “A happy buyer in a new fur coat.”

For a huge army of natural fur fans, this is a holiday to which they are preparing and looking forward.