Floor booklet holder - a design for decorating a business space

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Representation and presentation of the company, the design of its business space can be implemented in the most unexpected and effective way. The range of possibilities that the manufacturer offers is huge: from stationary floor and wall structures to easily transportable, quickly mounted / dismantled original products. Booklet holders, stands, structural elements can be designed for various formats (A3, A4, A5, A6, euro, business card, postcard). Can be made from various materials.

Manufacturers and options (floor booklet, wall, hanging, height and other designs) are widely represented on the market and on the Internet. Goods are offered at reasonable prices, various options for ordering, payment, delivery are possible.

Offer and price of bookcases

In particular, the PromoProsto plant (Ekaterinburg) offers promo stands, structures in the form of a sail, steles, stars, various thematic figures costing from 500 to 7000 rubles. Possible daily rent from 400 to 1000 rubles.

Creative workshop "ViArt" (St. Petersburg) offers its own original and imported products costing from 15,000 to 22,000 rubles. At the same time, it focuses on the development of design not only for the design of the booklet holder, but for the entire exhibition complex.

The VRT company (Moscow) focuses on the personalization and modification of products, offers various accessories, and has its own high-tech production. The price category of the company is 5000-20000 rubles.

A wide range of a wide variety of options can be found at RusInnovation.

In general, the proposals of companies can also satisfy the budget option. Payment for products is possible not only in the usual way, but also through electronic money (WebMoney, Yandex. Money, bank cards, terminals).

Printed products for the most part do not have a style, color scheme, logo and other symbols of the manufacturer, but these symbols can be, for example, a floor booklet made in a certain way.

About Strategies for Effort

Choosing a booklet rack - there is also actually a choice of offer form. It is not particularly possible to expect success from a small number of visitors, although if you have an original strategy, you can get a more tangible effect from a small audience than from a large one.

Print stands represent the company at exhibitions, promotions, presentations. Has the meaningconsider the choice of design options, taking into account the theme of the printed products presented.

Designs for printed matter

Information racks are designed not only for leaflets with useful information, price tags, they can be placed books, catalogs, thematic products. Using various design solutions, it is possible to present printed products in directions.

Monumental designs can shape lasting success. Serious compositions fall on the subconscious and attract attention.

Stands, booklet holders, made in an unusual way (or in the usual way, but with the use of light or mechanical effects), additionally attract the attention of visitors.

Construction material and company symbols

Wood has been and will remain for a long time the most natural, native and warm material for any presentation, not just printed matter. The booklet stand, made of wood, gives a stylish presentation but is bulky. The pressure of time and the dynamics of life are such that it is necessary to use structures made of metals, metal-plastic, glass, various types of plastics.

An interesting idea is to use images, especially 3D ones. The idea is certainly expensive, but imagine how attractive a booklet stand would look, which, when touched by a visitor, effectively flips through the booklet!

The logo, color style, souvenirs and other symbols of the manufacturer - the background that surrounds the racks, brochure holders and other structures, it is important to give itvalue in any advertising campaign.

Symbols and souvenirs

Business is a world of symbols, a floor booklet holder is also a symbol. Each company has its own face, in every possible way it develops and improves. Each company's logos and colors are always special.

The sale of goods is not a matter of minutes, it is important to form a stable growth in demand. By not buying today when it was available, the customer will return, having spent their own time satisfying the desire that once arose, which will undoubtedly give them a reason to spread the word about it to their family, friends and work colleagues. A good souvenir from a company that produces printed products would be a keychain, calendar, diary, pen.

Design content: quantity and quality

The company exhibits its products. As a rule, it represents various spheres; it can be of an artistic, scientific, applied, sectoral and other nature. The range of printed publications, booklets, information sheets can be divided thematically (for example, information stands by topic), that is, you can easily determine the number of structures, shelves, racks and other elements needed to design an advertising campaign.

An important point in achieving success is the content and relevance of the presented materials, but the tools for presentation are also important - designs, their shapes and colors. Printed display racks in the company's colors give a noticeable effect.

The question is not the content, but the result

The result of an exhibition, promotion, departure of a manager with a portable roll-up "to people" matters. With what the company went to the exhibition, for the sake of which it carried out an advertising campaign and with what it sent its manager, is undoubtedly important, but the result is more important.

The classic version of the result is the number of sales. The expedient result is to produce an effect and lie on the subconscious of as many visitors as possible. The latter is an objective data for strengthening the stable growth of the company. It is important to sell products quickly, but it is much more important to sell them consistently and for a long time and develop their production at the same time.