Business plan for a mini-hotel: goals and functions, data preparation, necessary calculations, conclusions

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Currently, almost every second person dreams of starting their own business. But how to choose the right niche so that the business is constantly profitable? Opening a small hotel can be quite a profitable business. This is a good business idea for entrepreneurs with good management skills. The owner of the hotel must be able to properly organize the work of the staff and know how to cut costs. The business plan of a mini-hotel is also attractive because it will help create an enterprise that is always in demand. After all, such services are required even during a crisis. Only the accent can change: luxury or economy.

In this review, we will look at a simple example of a mini-hotel business plan. Using it, you will learn how to properly organize work, determine the payback and profitability of a business, conduct a SWOT analysis and develop the right marketing strategy.

Business Features

Let's take a closer look at this. Before starting to consider a business plan for opening a mini-hotel, you should determine what it is. The number of rooms according to GOST should be in the range from 3 to 15 rooms. At the same time, business can be realized in several directions at once. This can be both the creation of inexpensive youth hostels and the opening of cozy family guest houses. A hotel with 15 rooms will cost a novice entrepreneur much more, but it will certainly attract the attention of tourists and business travelers.

According to GOST standards, a mini-hotel should only be located in a separate building with its own entrance. An alternate entrance may also be required. These nuances before choosing a suitable building are best specified in the fire inspection. It is also worth considering that a mini-hotel can only be opened in a non-residential fund.

Purposes and functions

The purpose of such a project is to open a hotel and increase the market value of the business by increasing the competitiveness of services.

In modern practice, a business plan performs four functions:

• The first of these is related to the possibility of using it to develop a business strategy. This function is vital during the establishment of the enterprise, as well as in the development of new areas of activity.
• The second function is planning. It allows you to evaluate the possibilities of developing a new direction of activity, control the processes within the company.
• The third function allows you to raise funds - loans, credits. In modern Russian conditions, without credit resources, it is almost impossible to carry out any significant project, but it is not easy to get a loan.
• The fourth function allows you to involve potential partners in the implementation of the company's plans who wish to invest their own capital or their technology in production.

Relevance

Despite the recent economic instability in our country, the demand for hotel services has not decreased. However, most consumers today prefer practical and inexpensive mini-hotels, rather than luxurious and fashionable ones. Discussed establishments can offer quality service at very reasonable prices. The business plan of a mini-hotel must necessarily include all aspects of the organization of the enterprise. Let's take a closer look at the main steps.

Planning

Where to start? Careful planning must be done before attempting to implement a 6-room hotel project. No matter how relevant the idea is, it is impossible to launch a business without a detailed analysis of the competitive environment and market capacity. It should also be taken into account that the hotel business requires significant capital investments. You may even need to attract investors. Profit from this enterprise can also be considerable. A well-designed hotel project for 6 rooms will help to correctly build a strategy for the actions necessary for a successfulimplementation.

Contents

What should a mini-hotel business plan include? Typically, this document contains the following information:

• relevance of the idea;
• analysis of the environment in which it is planned to develop a business;
• accounting for all sources of funding;
• schedule for the implementation of tasks.

Pros and cons

Before we look at the example of a mini-hotel business plan in detail, it is necessary to analyze all the advantages and disadvantages.

First, let's look at the main advantages:

1. High demand. This aspect will largely depend on the tourist attractiveness of the area where the hotel is located. When choosing a location, it is better to be guided by an analysis of the competitive environment. Try to study in detail the transport accessibility of the area, the availability of nearby stops and railway stations. Another factor to consider is nearby attractions.
2. Regular customers. If the marketing strategy has been developed correctly, and the level of service in your mini-hotel is maintained at a high level, you may well occupy your niche in the market. At the same time, you may have regular customers who will promote your establishment for free through word of mouth.
3. The opportunity to receive a high income. With a properly organized hotel business, even with 30% occupancy, it will be profitable. With 50% occupancy, the hotel will start generating income.

Disadvantages include:

1. High competition. This type of business is quite stable, so many start-up entrepreneurs pay attention to the opening of mini-hotels. However, with a well-built marketing strategy and the high quality of services provided, this shortcoming can be completely eliminated.
2. Big investment. Typical hotel projects provide for a significant start-up capital. Money will be required for renting or acquiring ownership of a property, purchasing furniture, repairs. All this requires serious capital investment.

Where to start?

First of all, you need to determine the format of your future hotel. Before making an estimate, you should understand what your mini-hotel will be according to the concept.

You can open a very small establishment, designed for only 10-12 people. The difference between this format is a cozy and quiet environment. In addition, compared to larger projects, such a hotel will not require large investments. However, it should be borne in mind that the business plan of a mini-hotel for 4 rooms does not provide for a large income.

The average complex accommodates 15-20 guests. The business plan of a mini-hotel with 20 rooms provides for the possibility of simultaneously accommodating up to 40 guests. In this case, you expect a significant investment. To run such a business, entrepreneurs usually choose the option of building a separate mansion, originally planned as a hotel. The disadvantage of this enterprise is the need for serious investments. The advantages include the possibilitymaking big profits.

Spectrum of services

What else should a mini-hotel business plan include? The preparation of this document is not complete without a detailed description of the entire range of services provided. It will largely be determined by the chosen target audience, as well as the saturation of the competitive environment.

In addition to the standard service, you can also offer guests:

• daily housekeeping;
• provision of ironing supplies;
• wake up in the morning;
• delivery of correspondence;
• change of towels;
• providing a first aid kit and calling an ambulance;
• safe;
• change of bed linen;
• call a taxi.

If you want to attract more customers and upgrade the category of the hotel, the range of services can be expanded.

In this case, guests can be offered:

• breakfast in the room;
• sauna;
• Internet access;
• pool;
• billiard room.

Carrying out market analysis

What should I pay attention to first of all? The competition in the hotel business is very high. The success of your hotel will depend on how clearly you define the target audience.

It could be:

• tourists;
• people undergoing spa treatment;
• romantic clientele;
• travel allowances.

Each of the presented groups has its own requirements. Therefore, when drawing up a business plan for a mini-hotel for 10 rooms, you should clearly define which categorycustomers you count. Usually a large number of hotels are located in places of mass congestion of tourists. Quiet sleeping areas, as a rule, are deprived of attention. Therefore, before placing a mini-hotel in such a place, be sure to evaluate the feasibility. It is also worth considering that even the location near the attractions will not help to exclude such an important feature of the hotel business as seasonality.

Pricing

An exemplary business plan for a mini-hotel must necessarily contain such an item as the cost of services. This indicator is influenced by many factors.

These include:

• competitive environment;
• location;
• room category;
• offered range of services;
• target audience.

The average cost of living in a mini-hotel ranges from 1400 to 1800 rubles. This price usually includes breakfast.

SWOT analysis

What is it? To determine the strengths and weaknesses of the hotel business, you need to conduct a small SWOT analysis.

Strengths include:

• high demand;
• designer renovation;
• high quality service;
• location in the park area;
• additional service (transfer to the train station or airport, laundry, breakfast in the room).

Weaknesses are:

• significant investment;
• high competition.

Business organization

So where to start? A business plan for the construction of a mini-hotel must necessarily include such an item as business registration. The activities of hotels and hotels are clearly regulated in the legal field. Usually they are registered as an LLC. This allows you to conduct business on the most acceptable tax scheme.

To apply to the inspection you will need the following set of documents:

• passport of a citizen of the Russian Federation;
• receipt of payment of state duty - 800 rubles;
• TIN;
• application form P21001;
• charter containing a detailed description of the type of activity of the enterprise;
• checking account details;
• documents confirming the availability of authorized capital;
• Minutes of the founders' meeting.

The business plan of a mini-hotel necessarily provides for obtaining a license to conduct this type of activity. The form of taxation in this case will depend on the scale of your hotel. For a medium-sized business, it is advisable to choose a single tax. With further development, you can always switch to another form. After completing the initial registration procedure, you will need to obtain a conclusion from the sanitary and epidemiological station and the fire inspection.

To do this, the following documents must be submitted to the appropriate authorities:

• certificate of registration of LLC or individual entrepreneur;
• passport of a citizen of the Russian Federation;
• certificate confirming tax registration;
• rental agreement for premises orproof of ownership;
• medical records of employees.

Recruitment

What should I pay attention to first of all? The business plan of a mini-hotel with 10 rooms must necessarily include such a stage as staff recruitment. The success of an enterprise largely depends on the level of classification, appearance and sociability of employees. Given that the hotel operates around the clock, the work of the staff should be organized in 2-3 shifts. For the normal functioning of a hotel with 10 rooms, 5-7 employees will be enough. Accordingly, the larger the enterprise, the wider the staff. At the first stages, the head of the organization can combine two functions: the head of production and the manager. Over time, it may be necessary to separate the two positions.

The main staff positions of the hotel staff are:

1. Receptionist: Given that the hotel is open 24/7, you will need at least two people to keep order, answer the phone and receive guests.
2. Maid: Her duties include cleaning the rooms, washing and changing bed linen, maintaining order in the kitchen and in the recreation area.
3. Accountant: if you are planning to open a small hotel, it is quite possible to find a person who can simultaneously act as an administrator and keep financial records.

If, in addition to the standard range of services, breakfast is to be served, it is necessarywill also hire a cook. However, this can also be done in a different way. For example, to conclude an agreement with a cafe or restaurant located near the hotel. Such an organization will save significant amounts on the purchase of equipment and payment for the services of a cook.

Selecting a room

This aspect should be given special attention. Even a business plan for a mini-hotel with 4 rooms necessarily includes such an important item as the selection of premises. This is a very important point, on which the quality of service and the range of services offered will largely depend. Particular attention should be paid to the area in which the mini-hotel is located. If there is a railway, an industrial area, nightclubs or a market nearby, this can significantly reduce demand.

If you can't decide which is better - to rent a room or buy a property, then everything will depend on the amount of investment and the expected payback period. As a rule, experts do not recommend renting real estate for a hotel. This is due to the specifics of hotel services. In other words, renting a room in order to re-let it later is simply economically unprofitable. The option of building or refurbishing an existing building should also be carefully considered. In some cases, building a new hotel is much more profitable than renovating an old one.

As for the location, the central part of the city would be ideal. Although hotels on the road or in residential areas are also in demand.

When choosing a building to buy or rent, be sure to pay attention to the following factors:

• convenient transport interchange;
• parking spot;
• tourist attraction;
• parking available.

There are also a number of standards that a mini-hotel must comply with. So, it is necessary to provide constant cold and hot water supply, electricity supply. The air temperature in the room does not fall below 18.5 degrees. The hotel must be equipped with a telephone connection, high-quality ventilation system and television broadcasting. To create an optimal microclimate in the room, it is recommended to use special household appliances (fans, air conditioners). As for the level of noise and odors, you cannot influence these factors in any way. That's why seasoned hospitality entrepreneurs recommend careful location selection.

It is also worth considering such an important aspect as the staffing of the rooms. Single variant in area cannot be less than 9 square meters. Double room - at least 12 squares. Seasonal mini-hotels are an exception: in this case, 4.5 square meters can fall on a person. A hotel room must be equipped with a bed, a table, a chair, a cabinet, a storage space, a mirror, at least one lamp, a bedside rug or carpet, curtains and a door lock. Rooms must have clean linens and towels upon check-in.

Successhotels are largely determined by the appearance of the rooms. It is better not to save on design. Customers first of all pay attention to the picture, and then to the content.

Financial calculations

It is worth considering this side of the issue. The main costs include the following items:

• implementation of design work;
• building or renting;
• parking and landscaping;
• repair, purchase of equipment, furniture and household equipment.

The main cost items of an already operating hotel should be allocated funds to be spent:

• for salaries and contributions to social funds;
• for operating expenses (payment of utilities, purchase of household equipment, various cleaning products).

At the same time, the planned income is formed annually at the expense of:

• room stock;
• related services (kitchen, bar, restaurant, entertainment).

Hotel pays off in an average of 3 years.

Conclusion

In this review, we examined in detail the main features of a business plan for opening a mini-hotel. The success of the entire enterprise will depend on how competently the planning and analysis of the market is carried out.

Don't be afraid to take risks! After all, if you do not try to open your own business, you will never know whether it will be profitable or not.