How to come up with a name for a clothing store?

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Starting businessmen always think about how to present their business under a beautiful wrapper to draw attention to it. This usually plays a decisive role. For example, you want to create your own clothing store. To begin with, it will be a small, unpretentious business, which then, perhaps, will grow into something more. Therefore, you need to decide what to focus on when you come up with the name of a clothing store.

The beauty of pronunciation

Start with the most banal point - beauty. Oddly enough, but this is the first thing people pay attention to. If the name warms the ear, pleases or evokes pleasant associations, then the client will automatically pay attention to it. The other side of the coin is ease of pronunciation. Some entrepreneurs like to borrow names from English or French, especially when it comes to the name of a women's clothing store. You should be very careful with this, because the most beautiful is not always the simplest. The main thing here is not to make a semantic mistake and not lose face. Many people fundamentally give theirRussian names for firms or companies, because it is always easier to work with your native language. Therefore, the chances of success are higher.

Uniqueness

The name of a clothing store, like any other business, in principle, must be original. Repetitions in the construction of words or in the design of the logo behind popular brands are very undesirable. This can ruin the customer experience, even if you're selling a unique and high-quality product, not to mention the negative reputational consequences of outright plagiarism. Moreover, the name should correspond to the general concept and work process. And the work must be approached seriously: if the store is named in the Parisian style, then the sale of low-quality clothing from China is unlikely to give the desired image. The name should fully embody your concept - from the assortment to the approach to doing business. Of course, this is an exaggeration, but the essence of your work should be your guide when creating a quality product line. Thus, we see that the main advantage of the name is originality and beauty.

The peculiar approach to business also includes the maximum proximity to the essence of the assortment. If you are having trouble working on a name, you can look at the list of clothing store names and get some ideas from there.

Product Matching

When you come up with a name for your store, try to avoid generalized names that are already full of all monotonous projects. It should be highlighted thatit is you who offer people what features your product has, perhaps why your product is better than others. In practice, it is quite rare to get the whole essence of trading in one word or phrase, but, of course, this should be thought about. You can consult with people who have been doing such things for a long time, or with experienced marketers.

When the name is focused on the specifics of the product, it directly depends on its focus. For example, if we are talking about men's clothing, then the wording should be appropriate, attracting the attention of a certain audience. The same goes for women's clothing. There are no universal names in such cases. It’s better to have a good dream than to give your store an incorrect or unattractive name. Pay attention to the tastes of your target audience, do not be too lazy to analyze the market you are entering.

One more criterion for the conformity of the product concept is the cost. For expensive clothes, you need to choose a worthy and solid name, so that the buyer already understands at a subconscious level what is at stake. A pretentious name in the style of "Men's classic" or "Gentleman" in this case will not be superfluous. However, here it is also important not to overdo it with fantasy, otherwise it will look ridiculous. At the same time, it is obvious that the name of a clothing store sounds original only if, when looking at the goods, the client does not have a feeling of contradiction. For a good example, you can study the options of competitors or hire a creative specialist.

Analysisexisting titles

As a demonstrative example of the effectiveness of studying competitive brands, we can move away from the concept of clothing and describe modern commerce in general. If you pay attention to grocery stores, you can see interesting trends. Many of them emphasize their peculiarity precisely due to the names. For example, "Pyaterochka", "Myasnov", "Breadwinner". Or a network of pharmacies "Doctor Stoletov" or "36.6". All of these titles make their creators stand out by presenting their work in interesting and metaphorical terms. This may not depend on the type of product, but, for example, on the territorial location ("Petersky cab"), type of leisure ("Sportmaster") or age category ("Children's World").

The play on words is very attractive to the client, activates certain psychological and emotional levers. But even here there are pitfalls that greatly limit the imagination. It is highly discouraged to choose the name of a clothing store based on various philistine formulations. That is, for example, such combinations of words and expressions as “At Mikhalych” or “Sasha + Tanya” are categorically not suitable. Creativity, of course, needs to be shown, but in some cases certain names have already been used a long time ago and are now out of fashion. A competent businessman must be capable of observation. In such cases, reputation is important, and in matters of business image, as you know, it is not far from love to hate.

The buyer is hard to get and easy to lose. The best strategy to follow when choosing a store name is the orientation strategy.to well-established and respected brands. In everything that concerns entrepreneurship, one must strive for the ideal, including self-promotion. Focus on the beautiful names of clothing stores. Having spent time and having studied all possible options, you can decide on the final version of the name. And finally, one should not miss the last important factor - the memorability of the name. It plays a big advertising role, more people will know about your business (again, remember popular brands).

Online store

Today, stores that have opened on special Internet services are gaining more and more relevance. There are no fundamental differences between a regular point of sale and a store on the site, just such a system attracts promising and ambitious young people. It is due to the fact that creativity is accepted among young people that online sales are developing very rapidly. Today it is not necessary to create websites, you can make money selling clothes on social networks such as VKontakte or Instagram. The question of the name here is as acute as in any other situation.

It should be taken into account that mostly young people use social networks. Therefore, you should work on the network with a slightly different bias. This time you can afford to come up with a youth name, give freedom to fantasy. Marketing to teenagers works a little differently, with the key word being "a few" or "a little". Even on the Internet, you need to follow the beauty of the wording, even though it has more free conditions for creativity. Namefor an online clothing store, it must be original, but may have any references or puns. In all other respects, the scheme is exactly the same, in the conditions of the Internet, all principles from real life do not lose their force.

Popular Examples

Let's say you decide to research popular brands and decide how you would approach your own. Approaches will differ depending on the market environment in which you operate. For example, we can mention the most famous options:

• Burberry;
• Lacoste;
• Tommy Hilfiger;
• Fila;
• Versace;
• Dolce &Gabbana;
• Gloria Jeans;
• Ostin;
• NewYorker;
• Savage;
• Oodji;
• OGGI;
• Levi's.

Any aspiring retailer will be interested in learning about the history of these brands. The most important thing is how exactly these names appeared, what it is connected with, from what words they are formed. In many cases, these are either good-sounding names, or a play on letters or abbreviations. You can take the option you like and study it well. One way or another, it will not be superfluous.

Kids clothes

There is a separate remark about the age categories. The name for a children's clothing store is read primarily by parents. Here the risk of failure is higher, as parents carefully choose what to dress their child in.

Second hand

If you sell cheap clothes, it does not mean that you needignore a good name. Even in such cases, you are guaranteed success if the sign manages to interest the buyer. Therefore, such platitudes as "Cheap clothes" will not work, use your imagination.

Legal nuances

When it comes to creativity, some people can run wild and come up with a bunch of stupid things. Ultimately, this could end badly. Therefore, we must not forget that, according to the law, it is forbidden to use incorrect or obscene expressions in the names, phrases that carry calls for illegal actions, or offensive language. Such phrases simply will not be allowed to register or to the licensing procedure. It also happens that some brand authors sue if they see the plagiarism of their own in the name of another brand. This happens quite rarely and is not very readily de alt with in court, but still problems with uniqueness should be avoided.

Conclusion

In the end, there are only two factors that play a decisive role in creating a simple clothing store name: creativity and prudence. Without the first, you can’t decorate your store beautifully, and without the second, you can go in the wrong place and do stupid things. After registering your name, you can proceed to other stages of work. A good start is half done.