2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
Strong growth, earnings and asset volume - today we present the top most valuable companies in the world.
In the business environment, Forbes magazine is considered an authoritative publication, whose professionals objectively evaluate, record the ups and downs of famous businessmen and global corporations. Ratings are also compiled by various agencies, such as BrandZ and Interbrand.
Forbes specialists take into account the following indicators:
- profit;
- capitalization;
- revenue;
- volume of assets.
BrandZ each year ranks the world's most valuable companies based on data from professionals and consumers, comparing over 23,000 brands.
Apple
Regardless of the agency that submitted the list, the top five are the same corporations. Apple has been at the top of the rankings for two years now. The most valuable company in the world is associated with innovative technologies and great design. Apple founders Steve Wozniak and Steve Jobs created their first PC in the 70s. After selling a dozen copies, the entrepreneurs managed to secure funding and officially register a new company.
Until the early 2000s, Apple products were well known in the publishing, education, and government sectors, but were never widely adopted. The situation changed dramatically in 2001, when the iPod appeared on the market, and six years later the company released the first iPhone touchscreen smartphones. The creation of a tablet computer finally consolidated the success. With stylish and high-tech gadgets, Apple has recorded record profits and in 2011 became the leader of the ranking of the most valuable brands for the first time.
Literally on the heels of the leader is another American company - Google Inc. The famous search engine was originally a research project of two graduate students at Stanford University. Sergey Brin and Larry Page created PageRank, a technology that determined the relevance of sites.
In 1998, the company was registered, and the main source of income was advertising related to the search for keywords. Brin and Page have gradually expanded by buying small companies that have made famous services such as Google Earth, YouTube, Google Voice, Gmail, Google Chrome and others popular.
According to some publications, the most valuable company in the world is Google. It wasreality in 2011, before the heyday of the "apple" competitor. Today, Brin and Page are the main persecutors - their Android mobile system is just as good as iOS, but Apple's cult is not easy to break.
Coca-Cola
It is a mistake to believe that only high-tech companies are represented in the top five. The well-deserved third place is occupied by The Coca-Cola Company - the most expensive soft drinks company in the world. The famous soda appeared in 1886. The author of the recipe, John Pemberton, introduced the drink as a drug that helps with disorders of the nervous system. The main ingredients were coca leaves and nuts from the tropical kola tree.
From year to year, sales revenue and popularity of Coca-Cola increased. The drink had opponents who declared the dangers of fresh coca leaves and the cocaine contained in them. The recipe was changed, and the soda got a lot of copies, and the company's management came to grips with lawsuits. Today, the drink is represented in more than 200 countries - Coca-Cola is one of the most recognizable brands in the world.
Microsoft
A company associated with the world of high technologies was again in fourth place in our rating. Microsoft, unfortunately, is not the most expensive company in the world - for the past ten years it has been literally a stone's throw away from victory.
At the headquarters located in Redmond (Washington, USA), specialists workover software, the latest in PC, and the iconic Xbox consoles. Microsoft products are translated into 45 languages and sold in 80 countries, and the Windows operating system, thanks to Bill Gates and his team, has become the most widespread software platform in the world.
McDonald's
At the last place of our "modest" rating is the most expensive fast food company in the world. Mac and Dick McDonald opened their first restaurant in 1940. After 12 years, Ray Kroc became interested in the concept of McDonald's service, who acquired from the brothers the right to open restaurants with the same content and name. The franchise network began to grow rapidly. Over time, Kroc bought out all the rights and registered McDonald's System, Inc. The businessman came up with uniform standards and a special training system.
McDonald's is by far the most famous fast food establishment, but sometimes it still falls short of the competition. For example, since 2010, in terms of the number of restaurants, the company has been in second place after the Subway chain. The largest McDonald's in Europe is considered to be a Moscow restaurant on Pushkinskaya Square, opened in 1990. It was this institution that broke the record within the network in 2008 - 2.8 million visitors.
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