Public relations (speci alty). Advertising and public relations

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

The last decades were marked not only by a change in the political system and lifestyle of people, but also by the emergence of completely new professions that no one had even heard of before. In the West, many of these speci alties have already existed for a long time, but they came to us only with the beginning of market relations in the country's economy. One such profession is advertising and public relations. Now these words do not sound strange, nevertheless, not everyone knows what kind of a specialist who deals with public relations, what is included in his duties.

PR manager. Duties he performs

PR-Public relation is translated from English as "public relations". A specialist of this level should form a public opinion about his client. The latter is most often used by various companies, firms, political leaders, social movements and even show business stars. How well a PR-specialist will perform his jobjob, will depend on the success of his client in the eyes of the public. Where you need to "promote" a company or pull it out of financial stagnation, a PR manager is needed.

The duties of this specialist are very broad and diverse. He is responsible for creating a positive image of his client, conducts various PR campaigns, works with the press, competitors, partners, government agencies, writes press releases, provides information support to the client on the Internet and is responsible for internal communication in the company. As can be seen from the above, a public relations specialist is a unique and versatile person, which is why not everyone is able to become one.

Skills and qualities required of a PR manager

A person who decides to devote himself to this difficult speci alty must be aware that knowledge alone will not be enough for him. And the following qualities and skills will be required:

• Broad-minded and diverse interests.
• Sociability and ability to negotiate with people.
• Creative thinking.
• Excellent oratory and epistolary skills.
• Organizational skills and the ability to "lead" people.
• The ability to analyze, predict and draw logical conclusions.
• Initiative, self-control and organization.

The accumulation of knowledge and the training of all these skills and qualities is already quite a difficult job in itself. Links withthe public demand full commitment from a specialist, as well as a high level of responsibility and self-organization.

Training for this profession

Public relations is a very popular and fashionable speci alty. That is why so many applicants apply to faculties that train such specialists. In almost all humanitarian, legal, economic and even pedagogical universities in our country, you can find this speci alty and get trained in it. However, it is safe to say that most graduates will not be able to become successful PR managers, because it is extremely difficult to succeed in this area. After all, in order to become a sought-after specialist, you still need to have an excellent knowledge of psychology, sociology, jurisprudence, at least one foreign language and have excellent knowledge in the field of management, economics and marketing. And that's not all!

The best specialist is always the person who has experience, which the graduate most often does not have. Therefore, despite the fact that the faculty of "Public Relations" is very fashionable and prestigious, you will have to try very hard to become a specialist with a capital letter.

Where does the PR manager work

A public relations specialist is in high demand because he is needed literally everywhere. Starting from small retail trade and ending with large conglomerates - everywhere, without such a person, the functioning of an enterprise can significantly deteriorate. Public Relations -a speci alty that will provide its owner with guaranteed employment wherever possible. And perhaps it is in the following places:

• Various state structures and authorities.
• Various companies and enterprises.
• Specialized public relations firms.
• Individuals who want to increase their rating in the political arena or in business.

Despite the fact that a large number of specialists graduate each year, for whom advertising and public relations should become a source of income, there is not much competition in this area. Many do not withstand the strict rules of the game in this area and leave the profession. The most persistent and talented remain.

Pros and cons of the profession

Public relations is a speci alty that has many advantages, but, unfortunately, also disadvantages. The benefits of this speci alty include:

• Professional and career growth opportunities.
• Making new acquaintances with interesting people.
• Prestige and high social position of this position.
• Demand in the conditions of modern market relations

Besides the advantages, the speci alty of a PR manager also has a number of disadvantages, which include:

• Irregular working hours, frequent business trips, which is not quite suitable for a family man.
• High and intensive pace of work.
• Big emotional andpsychological stress.

Based on the last drawback, we can conclude that without stress resistance at this place of work there is nothing to do. In addition, a candidate for this position must be ready, on the one hand, for increased intellectual workload, and on the other, for a flexible pace of work.

Conclusion

Public relations is a speci alty that is very relevant in our time, but does not tolerate half measures. This work will have to be given completely and without a trace. It is impossible to become a specialist only by half, "slightly". It requires maximum dedication and at the same time selfless devotion and love to your work. Otherwise, you will have to say goodbye to the dream of becoming a successful and sought-after specialist. What, however, is happening among a large number of graduates of faculties teaching this profession. However, many remain and work in this field in order to later become leading PR specialists, who often start their own business.