Banner fabric - what to consider when choosing?

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Business is unthinkable without advertising. The choice of media for our company's PR campaign depends on many factors. First of all, from the one who will be the addressee of the proposal - firms or individuals. Most often, materials such as banner fabric,are chosen for outdoor advertising.

grid, paper. The rest is a matter of technique. In lightboxes or on billboards, various materials can be fixed. Banner fabric is most often used for stretch marks - both outdoors and indoors. When choosing, you should pay attention not only and not so much to the price, but to the functions and quality of the material. Printing on banner fabric is a fairly cheap and relatively durable form of advertising. If ordinary paper, even protected from UV rays or laminated, is still exposed to atmospheric conditions, then banner fabric is not afraid of wind, rain,scorching rays of the sun. Of course, over time, the coating may wear off, fade, but high-quality material will retain its shape and image.

In the modern advertising market, banner fabrics are presented in a huge assortment. With their help, a skilled advertising designer can achieve amazing effects. In addition to standard frontlits, backlits and blocking fabrics (blockouts), there are other rare and original proposals.

The main difference that you should pay attention to when choosing a product such as banner fabric is the ability to transmit or block light. This determines whether the type of media can be used backlit, frontlit, or for duplex printing. Leading manufacturers are fiercely competitive, constantly striving to reduce the cost of their products. However, parameters such as tear resistance, extensibility, density, and weight will also be important. Let's imagine that the banner needs to be hung over the roadway. If the climatic conditions are rather difficult, the banner will be exposed not only to sunlight, but also to strong gusts of wind, thunderstorms, and rains. Cheap material will quickly turn into scraps that can only harm the image of the company. In general, any outdoor advertising is exposed not only to weather conditions, but also to unforeseen incidents and simply hooligan actions. High-quality materials have high tensile strength. Such a banner fabric can serve for more than one year.

One more thing

an interesting proposal designed for outdoor advertising, accumulates and then reflects sunlight. Even in the dark, such a banner will be as if "highlighted" from the inside. These are the so-called fluorescent materials, which can be either with a white substrate or colored. The banner grid is also very creatively used. It is intended for placement of large advertising on shop windows, windows, doors. On one side is a drawing. On the other hand, the grid is almost invisible and does not block the view from the window. For indoor advertising - say, panels, indoor stretch marks or small interior solutions - canvas banner fabric is recommended. As a rule, it has a cotton surface, the texture imitating a painting. Therefore, paints and drawings will look especially impressive on such material.