2024 Author: Howard Calhoun | [email protected]. Last modified: 2024-01-07 20:55
In today's market conditions, in order to achieve high sales, trading companies carry out various kinds of promotions. The success of such an event largely depends on the person who organizes it, that is, on the promoter.
Who is a promoter and what does he do?
Promotions have become familiar to many of us. If a few years ago the citizens of our country were wary of people who stopped them on the street and offered them a drink or a cookie, now everything has changed.
In short, a promoter is a person who promotes a product (service) on the market. That's what a promoter is. "And what does he do?" - you ask. Everyone must have met on the street a pretty girl in a short skirt and with a radiant smile. She usually speaks quickly and holds out a flyer or offers to take part in some kind of action. So, she is a promoter. Or is it a few girls at the mall offering to try something new.a product, or a young man dressed as a hamburger, or maybe another character, is also one of them. Whatever role they play, their main goal is to promote (a product, service, or even a person).
Responsibilities
What kind of job does a promoter do? His duties are as follows:
- distributing leaflets with advertisements;
-
offer to taste (test) the product;
duty promoter - advise;
- questionnaire;
- giving away gifts;
- make presentations;
- draw prizes;
- exchange barcodes or labels for a gift;
- organize mass events.
These are generally the duties of a promoter. And now that you know who a promoter is and what he does, let's talk about how much he earns.
Payment for work
The salary of a person promoting a product depends on what exactly is required of him. If you just distribute leaflets, then the payment will be correspondingly low, if you advise, then it will be a little higher, and if he is required to organize a party, even higher. If the promoter sells the product at the same time, he will receive a percentage from the top for the sale. Any work to promote a product is paid by the hour, and the more difficult it is, the more earnings.
What should a promoter be like?
Not available for promotionsspecial education required. So far, universities do not teach this speci alty, but everything is ahead! This is not a profession, but rather a vocation. Companies that need a promoter pay attention to the following qualities of the applicant:
- External data. The applicant (girl or boy) should be, first of all, attractive. As a rule, for girls, these are long legs, lush breasts, tall stature, long hair, etc. Appearance should be attractive, but not defiant (so that the buyer is not distracted).
- Age. No younger than 18 and no older than 30.
- Communication. A person should easily make contact, be liberated, have a large vocabulary.
- Literacy is also an important factor, because a promoter by occupation will need to fill out questionnaires, tests, etc.
If this is a one-time job, then the selection will not be tough. As a rule, students are engaged in promotional activities. Here, perhaps, everything about who a promoter is and what he does. If you are interested in this activity, and you are suitable for it in all respects, then go ahead!
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