Coffee shop on wheels: business plan. How to start a business?

2024 Author: Howard Calhoun | [email protected]. Last modified: 2024-01-17 18:37

Today, many of us dream of starting our own business. That's just how to choose the right profitable niche, so as not to burn out? One of the promising areas of business is coffee shops on wheels. This is due to the fact that so many people drink several cups of coffee every day. And where is the best place to do it than on the street? This business is quite simple to start, but in order for it to start generating a stable profit, it is necessary to clearly establish a workflow. So what do you need to do to open a coffee shop on wheels? The business plan below will help you realize this idea.

What is this business?

For the first time, such a format of street trade points as mobile coffee shops appeared in Europe, from where it eventually came to our country. Despite the fact that this type of business is very poorly developed in Russia, consumers have appreciated the convenience and practicality of such points of sale, so the coffee shop on wheels, the business plan for which will be given below, is attracting the attention of more and more people.the number of entrepreneurs. The advantage of this type of business is the ease of starting and minimal investment when compared to city coffee shops.

Market State

Before we talk about how to open a coffee shop on wheels from scratch, a business plan for which is very easy to draw up, you need to study the market and evaluate the prospects of this business niche. As statistics show, every person periodically drinks coffee, so there is a stable demand for it. Thus, it is much easier to survive in this market segment than in many other niches.

It is important to understand here that the survival of a coffee shop on wheels depends on the following factors:

• drink quality;
• coffee outlet locations.

The convenience of this type of activity lies in mobility. If necessary, you can move to places with more people traffic, thus increasing your own sales.

The main idea of a business plan and the essence of a startup

The main objective of any business plan is to make the project profitable.

If you do not know how to start a business plan for a coffee shop on wheels, then you should first decide on the following data that will be used when writing it:

1. Type of activity: sale of coffee through a mobile point of sale.
2. Form of ownership: individual entrepreneur.
3. Tax system: simplified.
4. Bookkeeping: do it yourself.
5. Number of points of sale: 1.
6. Assortment: various types of coffee.
7. Starting capital: 1 million rubles.

The main purpose of a business plan is to calculate the amount needed to implement the project, determine the potential of the business, assess potential risks and calculate the payback period. Without these calculations, the business plan for a coffee shop on wheels will turn out to be incomplete, and the business launched on it will be ineffective.

Competitiveness and potential customers

The market for mobile coffee shops is not oversaturated, so there is no strong competition here. In addition, it is possible to change the place of parking, which allows you to completely avoid competition. The main consumers are all passers-by, regardless of age, who lead an active and busy lifestyle that does not allow them to sit in the cafeteria for a cup of coffee.

Ways to start a business

So, how to open a coffee shop on wheels, the business plan for which you can write yourself?

There are two main ways to start a mobile coffee business:

1. Start from scratch on your own.
2. Buying a franchise.

Franchise eliminates any headache, because with it you get a fully working business system, as well as training to run a coffee shop on wheels. But we will consider starting a startup from scratch.

What documents will be needed?

To get your coffee shop onwheels, an example business plan of which will be presented later in this article, flourished, you will need to prepare the following package of documents:

1. Document of registration as an individual entrepreneur.
2. Permission from local government authorities to locate a retail outlet.
3. List of products to be sold. Served at the district sanitary and epidemiological station.
4. Employment agreement.
5. Certificate of conformity for the coffee machine.
6. Sankbook for the seller.
7. Conclusion on the safety of products from the sanitary and epidemiological station.

In order to sell coffee on wheels, you will need to convert the transport space. Therefore, in addition to the above documents, you will also need a certificate of approval of the design features of the car, an act of passing a car examination, as well as a certificate of conformity.

Which transport is best for this business?

Most entrepreneurs to launch a startup selling coffee from wheels buy cars of the following brands: Renault Kangoo, Peugeot Partner, Citroen Berlingo and Fiat Doblo. The average cost of these machines is 800,000 rubles. You could consider buying a used car as an option, but we will consider a new vehicle in our business plan.

What equipment do you need?

The heart of any coffee shop is a coffee machine, so you should consider buying a professionalequipment. This will require about 70 thousand rubles. It is not worth saving on this, since the number of sales depends on the quality of coffee. The coffee machine will also require two independent power supplies that can provide 12 hours of continuous operation. Their cost is 4,000 rubles.

Cost of starting a business

To open a coffee shop on wheels in Russia, the business plan of which will allow you to launch a profitable business, you will need 1 million rubles.

The main items of expenditure are as follows.

Name	Quantity, pieces	Cost, thousand rubles
Registration and approval	-	23
Vehicle	1	800
Coffee machine	1	70
Batteries	2	4
Vehicle conversion	1	40
Purchase of raw materials	22kg	13
Advertising car decoration		50
Total		1000000

Vehicle conversion costs include the installation of a cash register and refrigeration equipment,arrangement of the workplace for the seller and other related costs.

As for the calculation of the costs required for the purchase of ingredients for the preparation of hot drinks, they were based on the fact that 100 glasses of the drink will be sold daily, each of which needs 7 grams of coffee to prepare. The average cost of a kilogram of coffee today is 600 rubles.

Thus, one million rubles is enough to open a coffee shop on wheels, the business plan of which is discussed in this article.

Employees

To get a stable profit, the coffee shop on wheels needs to work seven days a week and 12 hours a day, so for its normal functioning it will be necessary to hire two sellers. The salary of each of them will be 25 thousand rubles a month.

Product cost

To get a stable profit from a coffee shop on wheels, a business plan must necessarily contain a calculation of the cost of one cup of coffee and a margin on it.

Preparing a cup of coffee will cost you the following amount:

Name	Cost, rub.
Glass	3 rub.
Coffee	4, 30 rub.
Water	0, 40 rub.
Milk	3 rub.
Sugar	0, RUB 64
Total	11, 34 RUB

One cup of coffee sells on average for 60 rubles, but in order to attract as many buyers as possible and quickly reach the break-even level, the cost of a drink at the first stages of work will be 50 rubles.

How long will the project pay for itself?

With information about the amount of costs required to start a startup and the markup, we can calculate the period of time needed to break even. Selling an average of 100 cups of coffee daily, which in principle is quite realistic, in one month the profit from the business will be 59,980 rubles, and in a year of work the business will bring 719,760 rubles. Thus, a coffee shop on wheels, business plan tips tested in practice, will fully return on investment in 1 year and 5 months.

Major tasks for the future

Once you open one mobile coffee shop, don't stop there. You should set yourself goals for the future that will allow you to develop and scale your business. With the right approach to business management, you can even create an entire coffee chain.

The main tasks are:

1. Setting up work.
2. Searching for good suppliers offering low raw material prices and quality logistics.
3. Hiring staff.
4. Increase in sales.
5. Breaking even.
6. Marketing market research to study potential competitors and consumer preferences.
7. Get work experience.
8. Search for potential investors to raise funds for further development.

You can add to this list your tasks and goals that you want to achieve.

Potential risks

Any type of business is associated with certain risks.

As for opening a mobile coffee shop, they are as follows:

• seasonal drops in sales;
• raise in price of raw materials and finished products, as a result of which the demand for coffee may fall;
• equipment failure or vehicle breakdown;
• the intrigues of competitors;
• decrease in sales due to low qualification of employees.

Despite the fact that the listed risks seem significant, any problem can be solved, which allows the owner of a mobile coffee shop to control the risks.

As it turns out, a coffee shop on wheels is a great business idea. In order for your profit to grow every month, you need to correctly draw up a business plan, calculate all expenses, and, most importantly, not to lower your hands in case of first failures. Do not be afraid to take risks, because without trying to open your own business, you will never know about all its intricacies.